A New Name Reigns Supreme: RESCENE’s Woni Tops September’s Girl Group Brand Rankings

Every month, the data doesn’t lie — and this time, it’s telling a story about a rising star rewriting the rankings. The Korean Business Research Institute has released its September brand reputation rankings for individual girl group members, and RESCENE’s Woni has once again claimed the top spot, holding steady against fierce competition from K-pop’s biggest names.

Top 5 Brand Reputation RESCENE Rankings

How the Rankings Are Determined?

These rankings aren’t based on guesswork or fan votes. The Korean Business Research Institute analyzes consumer participation, media coverage, communication, and community awareness indexes across a massive pool of 735 girl group members, using big data collected between August 20 and September 20 — making it one of the most data-driven measures of idol popularity in the industry.

Woni’s Dominant Run at the Top

Woni’s continued reign is backed by striking numbers: a 94.98% positive reaction score in her positivity-negativity analysis, alongside standout keyword trends like “LOVE ATTACK,” “REMINE,” and “Like Woni.” Related terms tied to her image — “dependable,” “cute,” and “root for” — suggest her appeal goes beyond typical idol popularity, pointing to a genuinely warm public perception that’s translating directly into brand value.

Meanwhile, IVE’s Jang Won Young held firm at second place, posting a notable 8.51% increase in her score since August, showing she’s not just maintaining her position but actively building momentum.

A Snapshot of K-pop’s Current Power Rankings

The top 10 reveals an interesting mix of established powerhouses and rising forces. RESCENE placed an impressive four members in the top 11 alone (Woni, Zena, Minami, May, and Liv), signaling the group’s rapid rise in public consciousness. Meanwhile, BLACKPINK maintained strong representation with Jennie, Rosé, Jisoo, and Lisa all landing in the top 12 — a reminder of the group’s lasting commercial pull even amid individual promotional cycles.

Veteran groups like Girls’ Generation and TWICE also held firm presence further down the list, showing that brand reputation in K-pop isn’t purely about recency — sustained public goodwill still carries serious weight months and years into a group’s career.

For more K-pop rankings, brand reputation updates, and idol industry news, check out the latest coverage on technosports.co.in.

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