Samsung Launches AI-Powered Business Experience Studio in Mumbai

The future of business is here! Samsung has unveiled its cutting-edge Business Experience Studio (BES) in Mumbai, a 6,500-square-foot innovation hub that showcases how AI and connected devices are transforming enterprise solutions. This marks Samsung’s second such facility after the successful Gurugram center.

Samsung Business Experience Studio Details

Four Immersive Experience Zones

Zone 1: Industry Verticals

Showcases intelligent solutions for education, retail, finance, and healthcare. Features smart classrooms with interactive displays, digital advertising solutions, and advanced diagnostic equipment.

Zone 2: Unified Solutions

Demonstrates SmartThings Pro’s power in meeting rooms and hotel environments. Samsung’s revolutionary display, The Wall, creates screening solutions for automotive, government, and corporate applications.

Zone 3: Commercial Appliances

Features commercial-grade appliances for co-living spaces and startups, including system ACs, refrigerators, and smart washing machines designed for business environments.

Zone 4: Smart Home Integration

Impresses with connected bedroom, kitchen, and living room scenarios, plus immersive gaming and home cinema zones for premium residential projects.

Digital India Mission Support

Hon’ble Minister Ashish Shelar praised the initiative, saying it reinforces Maharashtra’s position as a leading hub for digital innovation, supporting the Digital India mission through AI and VR technologies.

Why This Matters

Samsung’s BES represents a significant push toward democratizing enterprise AI solutions. By allowing businesses to experience real-world scenarios before implementation, it bridges the gap between technology potential and practical application.

The Bottom Line

The Mumbai studio positions the South Korean giant as a serious player in India’s B2B digital transformation journey. With hands-on experiences across multiple industries, it’s set to accelerate AI adoption in Indian enterprises.

Visit the studio weekdays from 9 AM to 6 PM or explore more at Samsung Business India. Stay updated with Samsung Newsroom India for the latest innovations.