In an exciting development for the digital marketing landscape, Nazara Technologies and Lysto have signed a Letter of Intent to launch The Growth Protocol, a purpose-built Layer 1 (L1) blockchain infrastructure designed specifically for digital marketing and growth applications. This collaboration marks a significant step forward in integrating blockchain technology into the marketing ecosystem, promising to enhance transparency, equity, and financial benefits for all participants.
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Nazara and Lysto Join Forces to Launch The Growth Protocol: A Game-Changer for Digital Marketing on the Blockchain
What is The Growth Protocol?
The Growth Protocol is a groundbreaking initiative that combines the expertise of Nazara Technologies FZ LLE, a wholly-owned subsidiary of Nazara Technologies Limited, India’s only publicly listed gaming company, with Lysto, a comprehensive platform for the gaming industry backed by prominent venture capitalists such as Hashed, SquarePeg, Tiger Global, and Distributed Global. Notable angel investors like Balaji Srinivasan, Sandeep Nailwal, Jaynti Kanani, Bobby Ong, and T.M. Lee have also lent their support to this innovative project.
Revolutionizing Digital Marketing
The Growth Protocol aims to transform the digital marketing landscape by leveraging blockchain technology to empower users through decentralization. This approach allows individuals to take control of their digital identities and engage in trustless interactions, fostering a more equitable and transparent marketing ecosystem. By providing monetary benefits to all participants, The Growth Protocol seeks to create a win-win scenario for marketers and consumers alike.
Launching at India Blockchain Week
The Growth Protocol made its public debut at India Blockchain Week (IBW), a pivotal event for the global Web3 community. During this event, the team also introduced a private testnet launch and showcased a proof-of-concept loyalty decentralized application (dApp) specifically designed for game marketing. This demonstration highlighted the practical applications of Web3 technology within the gaming industry, showcasing how it can enhance user engagement and loyalty.
Insights from Industry Leaders
At India Blockchain Week, Nitish Mittersain, CEO and Joint Managing Director of Nazara, shared his vision for the future of gaming and digital marketing. He expressed excitement about integrating Nazara’s game marketing strategies with emerging technologies like Web3, virtual reality (VR), and artificial intelligence (AI). Nitish stated, “We are very happy to innovate on new and upcoming technologies such as Web3, VR & AI and look forward to integrating our games with relevant Web3 technologies that can add value to our players.”
Sadiq Ahamed Shaik, CEO of Lysto and Founder of The Growth Protocol, emphasized the platform’s potential for developers and marketing professionals. He noted, “The Growth Protocol is a platform for developers and all marketing roles. Our team is working with developers to launch a series of growth applications on the L1 blockchain, empowering users through decentralization for marketing and growth initiatives.”
Engaging with the Web3 Community
The Growth Protocol team, comprised of seasoned professionals with backgrounds at Microsoft and Google, is actively engaging with Web3 developers, key opinion leaders, and marketing experts at India Blockchain Week. This collaboration aims to foster innovation and drive the adoption of blockchain technology in marketing.
Join the Movement
The Web3 community at IBW is invited to meet the team in person, participate in the testnet launch, and engage in rewarding quests. For those unable to attend, The Growth Protocol encourages interested individuals to connect through their website and social media channels on X (formerly Twitter) and LinkedIn.
