In a bold move that underscores its commitment to revolutionizing the gaming landscape in India, NODWIN Gaming, a leader in youth entertainment, gaming, and esports, has announced the acquisition of Trinity Gaming. Valued at INR 24 Crore, this strategic acquisition marks a significant milestone for NODWIN Gaming as it aims to enhance its reach and capabilities within the Indian gaming and content ecosystem.
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🎮 A Strategic Acquisition
The acquisition involves the purchase of 100% of Trinity Gaming’s share capital, which will be executed through a combination of a secondary sale and a stock swap of NODWIN Gaming shares. The total consideration includes INR 4.8 Crores in cash and INR 19.2 Crores through the exchange of equity shares. As part of this transaction, the founders of Trinity Gaming will become shareholders of NODWIN Gaming and will continue to lead the business, ensuring a seamless transition and continuity in leadership.
Founded in 2019 by the entrepreneurial duo Abhishek Aggarwal and Shivam Rao, Trinity Gaming has quickly established itself as a cornerstone of India’s gaming influencer ecosystem. As a Creator Service Provider (CSP) for Meta and the only Gaming Multi-Channel Network (MCN) for YouTube in India, Trinity manages over 1,000 creators and boasts partnerships with global brands like Samsung, Realme, iQOO, and Krafton.
🌟 Enhancing NODWIN Gaming’s Portfolio
Trinity Gaming’s expertise in content creation, digital marketing, and agency activations makes it a valuable addition to NODWIN Gaming’s portfolio. This acquisition will not only enhance NODWIN’s ability to forge impactful partnerships with gaming creators and brands but also expand Trinity’s reach into emerging markets such as Africa, Southeast Asia, Central Asia, and the Middle East.
NODWIN Gaming plans to merge its Unpaused Talent business with Trinity, allowing the founders of Trinity to lead this initiative. This strategic alignment is set to create a more robust platform for creators and brands alike.
💬 Leadership Insights
Akshat Rathee, Co-Founder of NODWIN Gaming, expressed his enthusiasm about the acquisition:
“Trinity Gaming has been a long-time partner and ally in the gaming ecosystem, and we’ve shared a strong relationship with Abhishek, Shivam, and their incredible team over the years. We are thrilled to welcome Trinity Gaming into the NODWIN Gaming family. Trinity’s deep understanding of India’s gaming creator ecosystem, coupled with their expertise in brand partnerships, agency activations, content creation, and community engagement, will be pivotal in further strengthening our footprint in the region. This acquisition allows us to offer more holistic solutions to our partners, from content creation to marketing services, while continuing to build a thriving gaming ecosystem in India.”
Abhishek Aggarwal, Co-Founder of Trinity Gaming, shared his excitement about the partnership:
“Joining forces with NODWIN Gaming is a momentous step for us. The synergy between our teams will accelerate our vision of creating unmatched opportunities for content creators in India, expanding the gaming ecosystem while helping brands connect more deeply with this highly engaged audience. We are excited about the future and the immense growth that lies ahead.”
Shivam Rao, Co-Founder of Trinity Gaming, added:
“With NODWIN Gaming’s unparalleled expertise in esports and global reach, coupled with our focus on creators and brand partnerships, we are poised to deliver innovative and compelling solutions for the gaming community in India. This acquisition marks the beginning of a new era of opportunities for creators and brands alike.”
🌍 A Vision for the Future
This acquisition aligns perfectly with NODWIN Gaming’s vision of delivering immersive and holistic youth entertainment experiences. By integrating Trinity Gaming into its operations, NODWIN Gaming adds another critical touchpoint to engage effectively with the youth demographic. As pioneers in this space, NODWIN Gaming continues to push boundaries, creating diverse offerings that resonate with the interests and aspirations of young audiences.
The timing of this acquisition is particularly strategic, as NODWIN Gaming continues to expand its footprint in India and emerging markets worldwide. This deal complements NODWIN Gaming’s recent strategic moves, including the acquisition of Comic Con India, the German esports and gaming marketing agency Freaks 4U Gaming, the West Asia and Turkey-focused marketing agency Publishme, the Singapore-based live events firm Branded, and the Turkish esports and gaming company Ninja Global.
