Rebranding Game: Demanding Clarity in Qualcomm and MediaTek Processor Naming Conventions

Rebranding isn’t an uncommon practice in the world of smartphone processors but it is a worrying trend. No one could ever forget MediaTek and Qualcomm‘s examples of releasing yester-dated chipsets with different names and misleading consumers.

More About the Qualcomm and MediaTek Naming Conventions

As an example, you can take the MediaTek Dimensity family. Feasibly many would think that the Dimensity 7300 is a better chipset as an extent compared to the Dimensity 7200. However, the reality states the opposite. While worse on paper, the Dimensity 7200 nets a higher score. Needless to say, this has only led to confusion among consumers looking for a simple numerical way to gauge how fast one processors are compared to the next.

Likewise, Snapdragon processors have been caught in this naming mess. Qualcomm also unveiled the Snapdragon 6s Gen 3, essentially an overclocked variant of the Snapdragon 695. But branding it as a higher generation undermines that idea, too.

The numbering scheme provided for these types of processors does not help, either. These include models like MediaTek Dimensity 900, 920, 1080, 7050, and 7300. The same is true for the Snapdragon series, where the 4 Gen 1, 6s Gen 3, and SD 695 are heading in the above-mentioned direction.

This complication with a misleading name is more than simply confusing. Smartphone brands use these high-end processors for devices that retail at 25,000 to 40,000 rupees making it sound like a high-performing chipset and luring people. The problem, however, is that the reality is hardly that smooth, since these tend to be packing light-on-horsepower processors.

This not only destroys customer trust but also robs them of the performance befitting of their purchase. Given that we use our smartphones for work and play and everything in between, the specs are something we all genuinely deserve to know, in full, without obfuscation.

MediaTek, Qualcomm, etc. need to stop fixating on marketing and find a way to make it all clear to the consumer. Consumers would be able to make better-informed decisions if naming conventions were clear and consistent, and would know that they are getting the performance that they should be able to get from their respective devices.

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