Virat Kohli and Sunil Chhetri unite to promote a Sports and Fitness revolution at PUMA Conclave

Speaking at the ‘Let There Be Sport’ Conclave, India’s biggest sporting icons voiced their collective commitment towards building a sportier & fitter India

Virat Kohli and Sunil Chhetri for the first time converged on a single platform at the ‘Let There Be Sport’ Conclave, organised by sports brand PUMA India. The notable line-up voiced the growing need to prioritise sports and fitness at a mass level and integrate it as a relevant subject in the main curriculum of educational institutions for the development of the country.

Moderated by Abhishek Ganguly, Managing Director of PUMA India and Southeast Asia, the Conclave witnessed two fireside chats with PUMA athletes Kohli and Chhetri, on Friday.

During the chat, Kohli and Chhetri went down memory lane and plumbed out inspiring tales from their sporting journeys that will stand as bright beacons for those who want to add sports and fitness as a part of their daily life.

Abhishek Ganguly, Managing Director, PUMA India and Southeast Asia said, “Sport is a pivotal part of growth, be it for good physical and mental health, or to provide people with valuable life lessons. Only sport holds the power to transcend social, economic, and gender barriers to unite people on a single platform. So, it is about time that we stop viewing it as an extra-curricular activity and motivate people to start valuing it as a critical life skill which is extremely crucial for the growth of our nation.”

Ganguly added, “Through the #LetThereBeSport initiative, we aim to develop an ecosystem at the grassroots level that prioritises fitness and motivates people to take up sports and physical activities.

Virat Kohli, an inspiration for millions with his strong work ethic, discipline and passion for fitness, stated the central need for kids and adults of the country to adopt a strong sports culture to succeed in life.

Commenting at the Conclave, Virat Kohli said, “Sports and fitness have always been an integral part of my life and my career as a cricketer has positively shaped my personality and emotional well-being. I am happy to be a part of PUMA’s Let There Be Sports Conclave. We are confident that our journeys as sports professionals shared today on this platform will inspire the nation to make fitness a way of life. We have taken a long-term pledge to actively create more opportunities to deeply engage with people, underline the importance of a thriving sports culture and find ways to contribute towards developing a fitter India.”

Like thousands of youngsters in the country, Kohli at the conclave was asked to address his preference as a kid— studies or sports?

“I was pretty decent at studies, except for maths. I just couldn’t understand maths. I’m scared. How am I gonna teach anything to my daughter? She asked me some questions and that scares me. I didn’t have enough time to do maths. But when I focused on it, I was pretty good. So, I never had trouble at school, never bunked classes, said Kohli while taking a quick trip down memory lane.

India’s sporting greats, Virat Kohli, as well as Sunil Chhetri on a single stage, echoed collectively the drive a fundamental shift in the country’s perception and commitment towards adoption of sports and fitness culture.”

The legendary Indian football team captain Sunil Chhetri also emphasised the value of sports and fitness in the development of one’s character, nature and emotional well-being.

Sunil Chhetri, India’s most capped footballer and captain of the Indian Team, said, “India is a huge country and holds the limitless potential to become a global sporting superpower. However, for that to happen we need to promote participation in sports and fitness right from the grassroots level by treating it as an essential habit of day-to-day life instead of narrowing it down to a hobby. Sports impact millions of people all over the world in a powerful way and are capable of positively influencing one’s attitude. I urge everyone to make playing and exercising a part of their daily life.”

At the Conclave, PUMA also streamed its latest 90-second digital film as part of the #LetThereBeSport campaign. The film features PUMA’s brand ambassadors Virat Kohli, MC Mary Kom, Sunil Chhetri, Avani Lekhara and Bhawani Devi, and everyday athletes, capturing the need to take sport beyond the realm of extra-curricular activity.

PUMA had recently conducted an exclusive sports-focussed study along with reputed research and analytics firm Nielsen Sports, which shockingly revealed that only 20% of urban Indian adults meet the WHO-recommended 150 minutes or more of physical exercise every week while kids averaged only 86 minutes of the recommended 420 minutes of fitness per week.

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