Divyanjali Mishra is a year under the legal working age in India at 13, but after witnessing her brother-in-law’s online success, the entrepreneurial bug bit this kid. She too took the same route to create and market belts, wallets, and t-shirts on Meesho, starting a business that helped her become a crorepati before she was 18. Her companies, HK Traders and Parthasarathi Enterprises, execute 3,000–4,000 orders each day through Meesho and have an annual turnover of 24 crore rupees.
Her company now employs over 30 women, all of whom are under the age of 23 and come from less affluent homes.
App for social commerce Many of these young, restless, ambitious, and skilled businesspeople have found success thanks to Meesho; since January 2021, at least 8,000 Meesho sellers have become crorepatis. On Meesho, as many as 1.23 lakh small business owners have become lakhpatis.
It also contains features that are specific to startups and small businesses, such the 7-day payment function. These vendors can pursue expansion if they are paid more quickly so they can reinvest. With the “Zero penalty” function, which prevents sellers from being penalised for manually or automatically cancelling orders, it also helps to mitigate some risks, according to Meesho.
“Our vision is to democratise internet e-commerce. When the cost of trying out a business online is massively reduced and onboarding happens within 12 hours, more sellers come onboard,” said Megha Agarwal, CXO, user growth at Meesho, in an interview with Business Insider India.
At 13.6 MB, Meesho’s app is also the smallest e-commerce app in India. Amazon’s app needs 59 MB of space, but Flipkart’s just needs 18 MB.
Meesho, which is supported by Facebook and SoftBank, has 360 million downloads as of right now, 175 million of which came in the previous calendar year.
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