Qualcomm eyes to develop custom-design to rival Apple’s laptop CPUs

Qualcomm is one of the leading companies that produce chipsets for smartphones. The company has an irreplaceable position in the smartphone industry. However, the company now seems determined to increase its foothold even further. The company’s new chief Cristiano Amon announced that its company will have a new chip for laptop makers.

The Qualcomm CEO announced that the current laptop CPU leaders, which is Intel and AD, do not have the chip which is energy efficient as Apple’s new silicon. He believes that Qualcomm can offer the best chip in the market with help from a team of chip architects who formerly worked on the Apple chip but now have moved to Qualcomm.

According to sources, despite political tensions between the US and China, the chipmaker is relying on revenue growth from China to power its core smartphone chip business. Since the limitations imposed by the US to restrict Huawei technologies, Qualcomm has received a great opportunity to generate a lot more revenue.

Qualcomm is also planning to push 5G connectivity into laptops by pairing modems with a powerful central processor unit. The chief of the company stated that instead of using computing core blueprints from ARM, what it needs now are custom-designed chips if it ever hopes to rival new laptops from Apple.

The chipmaker earlier acquired Nuvia for $1.4 billion which was founded by Apple employees who helped design the new laptop chips for Apple. “We needed to have the leading performance for a battery-powered device. If Arm, which we’ve had a relationship with for years, eventually develops a CPU that’s better than what we can build ourselves, then we always have the option to license from Arm.”

Well, the company’s worries are actually on point, since ARM is currently being acquired by Nvidia for $40 billion and many on the national security grounds as well as competitors within the industry are criticizing the deal. Even Qualcomm has objected to the deal. However, Nvidia has received public support from MediaTek, Marvell Technology, and Broadcom Corp for the merger deal, and frankly, Arm is all on board.

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