Some chart streaks just don’t end. The Korean Business Research Institute has released its October brand reputation rankings for boy group members, and BTS once again owns the top of the list.
How the Rankings Work?
The institute analyzed consumer participation, media coverage, communication and community awareness for 755 boy group members. It used big data collected from September 17 to October 17.
The Top 10 BTS: Overview
| Rank | Member | Group | Brand Reputation Index |
|---|---|---|---|
| 1 | Jimin | BTS | 4,822,962 |
| 2 | Jungkook | BTS | 3,454,210 |
| 3 | San | ATEEZ | 2,977,493 |
| 4 | Jin | BTS | 2,343,460 |
| 5 | V | BTS | 1,875,290 |
| 6 | G-Dragon | BIGBANG | n/a |
| 7 | Kang Daniel | Wanna One | n/a |
| 8 | Wooyoung | ATEEZ | n/a |
| 9 | Suga | BTS | n/a |
| 10 | Park Ji Hoon | Wanna One | n/a |
Jimin’s Birthday Boost
Jimin held first place with a score up 23.49% from September. His keyword analysis featured “ARMY,” “October 13” and “birthday,” pointing to birthday celebrations as a big driver. Related terms like “perfect,” “participate” and “celebrate” topped his list, and his reactions were 94.97% positive.
Other Notable Moves
Jungkook climbed to second, up 9.13% from last month. San of ATEEZ kept his third-place spot, and ATEEZ’s Wooyoung also made the top 10. In total, BTS placed six members in the top 13, with RM and j-hope joining Suga at 12 and 13.
Want to follow K-pop’s biggest names? Read about BTS, then browse our K-pop news and idol rankings on Technosports.
FAQs
Who is No. 1 in October’s boy group member brand reputation rankings?
BTS’s Jimin took first place with an index of 4,822,962.
How are these brand reputation rankings calculated?
They use big data on consumer participation, media coverage, communication and community awareness, collected over one month.
