If you’re a K-movie fan, this one’s for you. The Korean Business Research Institute has released its May 2026 brand reputation rankings for film actors — and the results are as exciting as the films driving them. Data was collected from April 19 to May 19, analyzing consumer participation, media coverage, interaction, and community awareness across 50 popular movie stars.
Table of Contents
May 2026 Movie Star Brand Reputation — Top 30
| Rank | Actor | Notable Highlight |
|---|---|---|
| 1 | Yoo Hae Jin | Index: 8,030,288 — Baeksang Grand Prize winner |
| 2 | Park Ji Hoon | Index: 7,295,506 — The King’s Warden co-star |
| 3 | Mun Ka Young | Index: 4,756,803 — up 57.93% since last month |
| 4 | Jung Woo | Index: 4,696,796 — explosive 321.18% rise |
| 5 | Yoon Kyung Ho | Index: 4,275,625 |
| 6 | Kim Sung Kyun | — |
| 7 | Koo Kyo Hwan | — |
| 8 | Hwang Jung Min | — |
| 9 | Park Jeong Min | — |
| 10 | Lee Sung Min | — |
| 11 | Park Bo Young | — |
| 12 | Lee Byung Hun | — |
| 13 | Hyun Bin | — |
| 14 | Gong Seung Yeon | — |
| 15 | Ha Jung Woo | — |
| 16 | Lee Jung Jae | — |
| 17 | Go Youn Jung | — |
| 18 | Lee Jong Suk | — |
| 19 | Kim Hye Soo | — |
| 20 | Gong Myoung | — |
| 21 | Ma Dong Seok | — |
| 22 | Jo Jung Suk | — |
| 23 | Cha Seung Won | — |
| 24 | Moon Chae Won | — |
| 25 | Esom | — |
| 26 | Song Ji Hyo | — |
| 27 | Lee Jun Hyuk | — |
| 28 | Kang Dong Won | — |
| 29 | Go Soo | — |
| 30 | Park Seo Joon | — |
What’s Driving the Top Rankings This Month?
Yoo Hae Jin is on an absolute roll. His top keyword phrases — linked to The King’s Warden, his recent Baeksang Arts Awards Grand Prize win, and achieving a 10-million-moviegoer milestone — paint the picture of an actor at the very peak of his career. Words like “friendly” and “donate” associated with his name signal that fans love him not just on screen, but as a person too.
Park Ji Hoon in second place is a strong reminder of how the idol-turned-serious actor transition, when done right, can be incredibly powerful. Both he and Yoo Hae Jin riding the same film’s wave is a testament to what a hit project can do for an entire cast’s visibility.
The most jaw-dropping number of the month? Jung Woo’s 321.18% surge from April to May — a reminder that in the world of Korean cinema, one breakout role can change everything overnight. Mun Ka Young similarly jumped nearly 58%, proving that May was a strong month for rising performers.
For more Korean entertainment updates, rankings, and film news, explore TechnoSports’ Korean Entertainment Section and our K-drama and K-movie coverage.
FAQs
Q: Who topped the May 2026 Korean Movie Star Brand Reputation Rankings?
Yoo Hae Jin claimed the #1 spot with a brand reputation index of 8,030,288, powered largely by the massive success of The King’s Warden and his Baeksang Grand Prize win.
Q: Which actor saw the biggest jump in rankings this month?
Jung Woo recorded the most dramatic rise, shooting up an enormous 321.18% from April to land at #4 with an index of 4,696,796.
