The countryside romance that’s quietly conquered Netflix is entering its most exciting stretch yet. Sold Out on You (오늘도 매진했습니다) has been warming hearts since its April 22 premiere, and with Episodes 9 and 10 just around the corner, the story of Matthew and Ye-jin is about to get a whole lot more complicated — and emotional.
Sold Out on You Episodes 9 & 10 Release Date & Time
Following the consistent Wednesday-Thursday weekly schedule, Episodes 9 and 10 of Sold Out on You drop on May 21 and May 22, 2026 respectively, at approximately 3:00 PM GMT / 10:00 AM ET / 7:30 PM IST on Netflix, with subtitles included.
| Episode | Air Date | Time (IST) | Platform |
|---|---|---|---|
| Episode 9 | Wednesday, May 21, 2026 | 7:30 PM | Netflix + SBS |
| Episode 10 | Thursday, May 22, 2026 | 7:30 PM | Netflix + SBS |
| Episode 11 | Wednesday, May 28, 2026 | 7:30 PM | Netflix + SBS |
| Episode 12 (Finale) | Thursday, May 28, 2026 | 7:30 PM | Netflix + SBS |
The Story So Far — A Quick Recap
Sold Out on You follows Dam Ye-jin, a top home shopping host celebrated for her unmatched record of sold-out broadcasts, who battles severe chronic insomnia. Her path collides with Matthew Lee, the CEO of a natural cosmetics company running a one-of-a-kind farm known for rare, high-impact ingredients.
As the series has progressed, Matthew and Ye-jin made a pact to work together, Ye-jin moved to Deokpung Village as Matthew’s temporary roommate, and the whole gang gathered in the village — sparking new realizations and emotions for everyone involved.
Sold Out on You Full Cast at a Glance
| Character | Actor | Role |
|---|---|---|
| Matthew “Quail” Lee | Ahn Hyo-seop | Secretive farm CEO |
| Dam Ye-jin | Chae Won-bin | Insomniac home shopping host |
| Eric Seo | Kim Bum | Matthew’s co-CEO & supporter |
| Village Matriarch | Go Doo-shim | Matthew’s mentor figure |
What to Expect in Episodes 9 & 10
With only four episodes left after Episode 8, the drama is entering its home stretch and the stakes are rising fast. Here’s what fans can anticipate:
Romance heating up — Matthew and Ye-jin’s bond has been building through shared vulnerability and proximity. Episodes 9 and 10 are expected to push that tension past the point of no return.
The L’Étoile power struggle — The Deputy CEO of L’Étoile and Eric’s step-sister has been engaged in a power struggle for control of the family business, with Eric’s double-agent secretary feeding information to both sides. This corporate conflict is set to boil over.
Ye-jin’s insomnia arc — Her sleeplessness has been both her burden and her unexpected gift, driving her into Matthew’s orbit at all hours. Expect the show to bring this thread to an emotional resolution.
Rival show host drama — A top beauty show host and Ye-jin’s former mentor-turned-rival has been actively competing against Ye-jin’s projects with high-profile luxury broadcasts — the rivalry is far from over.
Love K-dramas and want to stay ahead of every episode drop? Check our full K-drama streaming schedule for May 2026 on TechnoSports — updated weekly.
Why Sold Out on You Is Worth the Watch?
Directed by Ahn Jong-yeon and written by Jin Seung-hee, the 12-episode series blends an insomniac romance with a slow-burn countryside setting — as an odd couple’s initial tension evolves into a dreamy but complicated romance thanks to hidden agendas on all sides.
The drama is simultaneously airing on SBS in South Korea and streaming globally on Netflix, making it one of the platform’s key international releases this May.
New to the show? Read our full Sold Out on You episode recap and cast guide on TechnoSports to catch up before Episodes 9 and 10 land.
