A grumpy farmer, a sleepless shopping queen, and a charming executive walk into a story — and honestly, that’s already enough to get excited about. Sold Out On You is an upcoming South Korean romantic comedy starring Ahn Hyo-seop, Chae Won-bin, and Kim Bum, depicting the story of two people who are passionate about their work but surprisingly neglectful of themselves, as their lives become intertwined 24 hours a day. Wikipedia
Sold Out On You: Premiere Date & Where to Watch
The series is set to premiere on SBS TV on April 22, 2026, airing every Wednesday and Thursday, and will also be available for streaming on Netflix. Wikipedia With 12 episodes in total, the drama runs until May 28, 2026, with each episode clocking in at approximately 70 minutes. MyDramaList
Cast & Characters at a Glance
| Character | Actor | Role |
|---|---|---|
| Matthew Lee (“Quail”) | Ahn Hyo Seop | Perfectionist multi-job farmer |
| Dam Ye Jin | Chae Won Bin | Top home shopping host with insomnia |
| Seo Eric | Kim Bum | Executive director of global skincare brand L’Étoile |
| Song Hak Daek | Go Doo Shim | The most influential elder in Deokpung Village |
What’s Sold Out On You Story?
Matthew Lee is a young farmer nicknamed “Quail” — gruff on the outside, warm on the inside — who carefully cultivates a prized white-flowered nuri mushroom. One day, Dam Ye Jin shows up disrupting his peaceful routine. She is the top host for home shopping network Hit, personally obsessed with his mushroom and determined to renew their contract. No matter how many times he refuses, she persistently pursues him — and their relationship slowly blossoms into romance. AsianWiki
Kim Bum plays Seo Eric, the executive director of global skincare brand L’Étoile. After crossing paths with Dam Ye Jin, he finds himself drawn to her, forming another axis of the drama’s romantic storyline — and leaving viewers to wonder whether his pursuit will succeed.
Why This Drama Has Fans Already Hooked
The new character posters perfectly tease the contrasting worlds the trio inhabit. Matthew Lee peers out from a lush pile of mushrooms in a greenhouse, while Dam Ye Jin’s poster is all business cards and a home shopping studio backdrop, and Seo Eric stands in a vintage-styled space holding a bottle of premium cosmetics.
At the script reading, the chemistry between Ahn Hyo Seop and Chae Won Bin particularly stood out as they built the bickering dynamic between the prickly young farmer and the fiery city woman — their natural exchange of lines and eye contact already heightening anticipation for the playful romantic tension ahead. allkpop
For a deeper look at the Korean rom-com genre that has captured global audiences, check out the Wikipedia page on Korean romantic comedies. For more K-drama premiere dates, cast updates and episode guides, visit TechnoSports Entertainment and our latest Korean drama coverage.
FAQs
Q: Is Sold Out On You available outside Korea?
Q: How many episodes does Sold Out On You have?
The drama runs for 12 episodes, airing every Wednesday and Thursday on SBS and Netflix, with the finale scheduled for May 28, 2026. MyDramaList
