They were mocked. They were criticised. And then they came back — stronger, bolder, and more viral than ever. Heidi Klum and her 21-year-old daughter Leni have returned for a second Intimissimi lingerie campaign that is breaking the internet in the best possible way.
Heidi & Leni Campaign Details at a Glance
| Detail | Info |
|---|---|
| Brand | Intimissimi |
| Campaign Type | Mother-Daughter Lingerie Editorial |
| Previous Collab | April 2025 |
| Heidi’s Look | Hot pink lace bra, thong, sheer bodysuit |
| Leni’s Look | Cherry-embroidered pale pink lace sets + pyjamas |
| Platform | Instagram (viral) |
| Heidi’s Age | 52 |
| Leni’s Age | 21 |
From Criticism to Campaign Gold
Almost a year after their debut Intimissimi shoot in April 2025 — where the duo wore satin and lace in black and white — the Klums are back with an even more striking portfolio. This time, Heidi rocks a hot pink lace bra, matching thong, a sheer underwired bodysuit and a plunging bra. Leni keeps things youthful and charming in cherry-embroidered ensembles, including an adorable matching pyjama set.
What makes this campaign truly special? It was born out of backlash.
When their first collaboration dropped, critics were ruthless — calling the mother-daughter lingerie shoot “incredibly rare” and inappropriate. One comment that made the rounds: “This is a strange brand deal to do with your mom.”
But Intimissimi noticed something the trolls didn’t: behind every hateful comment was a surge of new followers. The controversy translated directly into engagement, visibility, and profit. So naturally, they brought the Klums back.
Heidi’s Response to Body Shamers? Pure Class.
This campaign is also deeply personal for Heidi. During a Venice appearance, she turned heads in a custom Intimissimi lingerie dress — and the internet responded with cruel body-shaming comments.
Her response? Refreshingly human. Heidi openly attributed the physical changes to menopause, saying:
“Many say I’m too fat, too thin or pregnant, but I’m not pregnant. I’m just a little fatter. It’s menopause.”
In a world where supermodels are expected to be frozen in time, Heidi’s candour is genuinely revolutionary. As one of the most iconic figures in fashion history — she has walked runways for Victoria’s Secret and graced hundreds of magazine covers — her self-acceptance sends a powerful message to women everywhere. Learn more about her remarkable career on Heidi Klum’s Wikipedia page.
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