K-pop is officially conquering India! After HYBE launched its Mumbai office in September 2025 and G-Dragon’s Galaxy Corporation conducted market research, JYP Entertainment—home to global sensations TWICE and Stray Kids—is preparing to become the second major K-pop agency to establish operations in the country’s massive 1.4 billion market. This strategic expansion signals India’s transformation from passive K-pop consumer to active industry participant.
Table of Contents
JYP Entertainment India Expansion Overview
| Category | Details |
|---|---|
| Company | JYP Entertainment |
| Famous Acts | TWICE, Stray Kids, ITZY, NMIXX, Day6, 2PM |
| India Entry Status | Preparing (location and timeline undecided) |
| Position | Second major K-pop label to enter India |
| Existing Operations | United States, Japan, China |
| India Would Be | Fourth international office |
| Preceded By | HYBE (Mumbai office, September 2025) |
| Also Eyeing India | G-Dragon’s Galaxy Corporation |
What’s Driving JYP Entertainment’s India Plans?
According to an industry source, JYP Entertainment is preparing to open its office in India to target the local music market, with the timing seeming right as K-pop’s popularity continues to rise among younger generations in India. The exact location and timeline haven’t been decided, but the momentum is building rapidly.
India would be fourth in the management label’s international functions following its operations in the United States, Japan, and China. This positions India as a critical growth market comparable to these established territories.
The numbers tell the story: India’s youth-driven population consumes K-pop content voraciously through streaming platforms, social media, and YouTube. Stray Kids even drew inspiration from Indian music for recent releases, demonstrating the cultural exchange already happening organically.
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HYBE Already Leading the Way in Mumbai
HYBE became the first K-pop agency to enter India in September when it announced its new branch there, marking the company’s fifth overseas expansion, following Japan, North America, Latin America and China. The company has already launched official social media accounts and begun recruiting Indian professionals to join their team.
HYBE’s first major project includes the “GOLDEN: The Moments” exhibition featuring BTS member Jungkook at Mumbai’s Mehboob Studios. This demonstrates how K-pop companies plan to monetize India’s passionate fanbase through experiences, concerts, and localized content beyond just music sales.
The Mumbai office establishes the blueprint for success that JYP Entertainment will likely follow: hiring local talent, understanding cultural nuances, and creating India-specific strategies rather than simply exporting Korean content.
Galaxy Corporation’s Market Research Phase
G-Dragon’s company, Galaxy Corporation, was rumored to be eyeing a branch in India after looking at the rapid growth of the country and HYBE’s entry into the music scene, with the label conducting market research as of now.
Galaxy Corp currently runs teams in Japan, the US, and Hong Kong, with a Singapore office that does not run independently, making India their fourth possible launch. The BIGBANG leader’s label hasn’t shared concrete details, but market research typically precedes official expansion announcements by 6-12 months.
Having three major K-pop entities simultaneously eyeing India confirms the country’s status as the next frontier for Korean entertainment exports.
What JYP Entertainment Brings to India
Apart from TWICE and Stray Kids, JYP Entertainment is the home to 2PM, Day6, ITZY, NMIXX, KickFlip, and more, providing a wide range of artist experiences. This diverse roster allows JYP to cater to multiple demographics:
TWICE: One of K-pop’s most successful girl groups globally, known for catchy hooks and vibrant choreography. Their recent hit “Strategy” featuring Megan Thee Stallion entered the Billboard Hot 100, demonstrating crossover appeal.
Stray Kids: An eight-member boy band that wrapped a year-long world tour in July 2025, generating record-breaking revenue. They recently became the first K-pop act to top the Billboard 200 for eight consecutive times with their EP “Do It.”
ITZY: A powerhouse girl group known for empowerment anthems and fierce performances, appealing to Gen Z audiences.
NMIXX: A newer girl group experimenting with genre-blending sounds, representing JYP’s commitment to innovation.
Day6: A rock band offering alternative K-pop sounds for audiences seeking variety beyond typical idol music.
This portfolio positions JYP to dominate multiple segments of India’s music market simultaneously.
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The Bollywood Challenge: Structural Barriers
An expert noted that most people consume Bollywood music in India, with Indian pop stars who release really good music but are non-Bollywood almost never quite attaining that level of fame, creating structural barriers for K-pop agencies.
The expert added that if K-pop agencies understand Indian cultural nuances and start catering to the Indian market, there are huge long term possibilities.
This suggests JYP Entertainment’s success depends on localization strategies:
- Collaborations with Bollywood composers or Indian independent artists
- Incorporating Indian musical elements into K-pop productions
- Creating India-exclusive content rather than simply promoting Korean releases
- Understanding regional language markets (Hindi, Tamil, Telugu, Bengali)
- Developing Indian idol groups through JYP’s proven training system
What Indian Fans Can Expect
Once JYP Entertainment establishes its Indian office, fans can anticipate:
Live Concerts: TWICE, Stray Kids, and other JYP acts performing in major Indian cities, ending the era when fans had to travel internationally to see their favorites.
Meet-and-Greet Events: Closer fan interactions that K-pop is famous for, adapted to Indian market scale.
Indian Idol Groups: JYP potentially launching auditions and training programs to create India’s first K-pop-trained idol groups, similar to how they developed NiziU in Japan.
Localized Content: Music videos shot in India, collaborations with Indian artists, and content that reflects Indian cultural contexts.
Merchandise and Brand Partnerships: Official merchandise more accessible than importing from Korea, plus Indian brand collaborations featuring JYP artists.
The India office would also handle copyright protection, combat piracy, and ensure JYP artists receive proper royalties from Indian streaming platforms.
Timeline and Market Readiness
While JYP Entertainment hasn’t announced specific timelines, industry patterns suggest:
- Market research phase: Currently underway
- Office establishment: Likely late 2025 or early 2026
- First official projects: Mid-2026
- Major concerts/events: 2026-2027
The timing aligns perfectly with Stray Kids’ continued global dominance and TWICE’s sustained popularity. Both groups have massive Indian fanbases already organizing unofficial meetups and dance cover competitions.
India’s improving entertainment infrastructure—better concert venues, professional event management companies, and growing disposable income among youth—makes this expansion commercially viable in ways that weren’t possible a decade ago.
FAQs
Q: Will JYP Entertainment create an Indian K-pop group like HYBE did with other international markets?
It’s highly probable given JYP’s successful track record with localized idol groups. The company created NiziU in Japan through the Nizi Project audition show, and launched American group VCHA (later rebranded as Girlset) through the A2K competition. These precedents suggest JYP might conduct Indian auditions to form a group trained in K-pop performance standards but culturally rooted in India. Such a group could sing in Hindi, Tamil, or other regional languages while maintaining K-pop’s signature production quality and choreography. This strategy has proven successful—NiziU dominated Japanese charts despite singing primarily in Japanese rather than Korean. An Indian group could similarly bridge the gap between Bollywood-dominated music consumption and K-pop’s global appeal.
Q: How does JYP Entertainment’s India entry differ from simply doing concerts in India occasionally?
Establishing a physical office represents long-term commitment versus transactional concert tours. An Indian branch means permanent staff managing artist promotions, handling copyright issues, developing local partnerships, conducting auditions, and creating India-specific content year-round. It’s the difference between treating India as an occasional tour stop versus recognizing it as a core market deserving dedicated resources. The office enables things impossible through occasional visits: nurturing Indian talent through JYP’s training system, collaborating deeply with Indian artists and brands, understanding regional cultural nuances, and building sustained relationships with Indian fans rather than sporadic appearances. HYBE’s Mumbai office already demonstrates this—they’re not just promoting BTS but creating experiences like the Jungkook exhibition and hiring Indian professionals, building K-pop infrastructure rather than temporarily visiting.
