Nazara Technologies Unveils New Brand Identity

India’s gaming giant just got a magical makeover. Nazara Technologies launched a fresh brand identity on November 5, 2025, signaling its evolution from a gaming company to a creator of immersive entertainment experiences that connect millions worldwide.

A Wand, Three Stars, and Endless Possibilities

The redesigned logo features Nazara’s ‘N’ transformed into a magic wand casting three ascending stars. This visual metaphor captures the spark of imagination and limitless creativity that defines modern gaming. The tagline “Enter. Magic.” invites players and creators into worlds shaped by storytelling and shared play.

What’s Behind the Transformation?

Nitish Mittersain, Jt. MD and CEO, shared that this identity reflects both Nazara’s journey and future ambitions. After 25 years of growth powered by passionate teams and millions of players, the company is ready for its next chapter focused on global-quality IP, enhanced live-ops, and supporting emerging creators across India and beyond.

Nazara Technologies is India’s only publicly listed gaming company, with key properties including Curve Games, Kiddopia, Animal Jam, Fusebox Games (Love Island, Big Brother), World Cricket Championship, and Sportskeeda. The rebrand will roll out across digital platforms, studio touchpoints, esports properties, and brand communications in the coming months.

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