Xiaomi India has announced their latest partnership, an unexpected collaboration with Cult.fit India. The partnership will be called ‘Active with Cult by Mi’ and is done for the promotion of health and fitness in India.
The concept of health and fitness has been gaining a lot of traction in recent times, Mi India now aims to help people in India under its ‘Watchful Living’. The new partnership will turn its focus towards “taking small conscious decisions to enrich and enhance one’s wholesome mental and physical health, especially in the current times.”
The COVID-induced lockdown has taken a toll on people’s mental and physical health as we are restricted to our homes and are unable to go out as we were accustomed to.
Through the ‘Active with Cult’ partnership, the Chinese tech giant aims to help their users to stay fit by making small tweaks in their existing lifestyles through exercise, food, mindset and also introducing a fitness regime as well.
Apart from just physical fitness, the company’s collaboration also aims to focus on mental health, body positivity, and home workout as well. The partnership would be in the form of fitness series powered by Cult, which would also feature renowned dance fitness expert, Simran Nazare, strength exper Suvini Sharma, Yoga expert Naveen Sharma and many more.
It will also involve ‘Ask me anything’ live sessions with personalities such as Shwetambari Shetty as well.
Xiaomi is working towards encouraging a healthy way of living while also adding value to consumers’ lives through the introduction of technology and products that offer fitness challenges and more. This partnership comes after Xiaomi launched the Mi Watch Revolve Active in India, it came under the Watchful Living Banner.
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