Amid lockdown smartphone shipments set to deplete by 15-20%

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“While current market conditions remain turbulent, we remain cautiously optimistic of the smartphone industry prospects going forward,” stated Mr Singh.

With the incoming 2nd wave of COVID-19 and lockdown being imposed as an estimate of 15-20% depletion is expected in the 2nd quarter of 2021 ( April – June). With the lockdown being imposed, production is gonna take a hit, and supply chain will be disrupted, and component shortages will be faced.

However  Anand Priya Singh, Analyst-Industry Intelligence Group, CMR stated “Having said that, with remote work and e-learning continuing to gain permanence, it potentially bodes well for the smartphone industry prospects in H2 2021.”

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Xiaomi dominated the Indian market with a 28% market share right behind Xiaomi lies Samsung with an 18% market share in the first quarter of 2021.

Southeast Asian smartphone sales defies global trend - Inside Retail
via Inside Retail Asia

Net smartphone shipments in the first three months grew by 23% with a strong demand for 4G smartphones.

Poco, which is an in house brand of Xiaomi has reflected a massive 465% increase in shipments. Also, One plus has also grew by a triple digit rate.

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Shipra Sinha, Analyst-Industry Intelligence Group, CMR, stated, “Xiaomi remained on top in smartphone shipments, and POCO’s remarkable growth bodes well for Xiaomi. It is facing tough competition from the likes of Samsung and Vivo. During Q1, OPPO continued to build on its growth momentum, with new 5G-capable offerings.”

In the 1st quarter, Smartphone shipments of Samsung grew by 41% and have launched 12 new models, among which some of them are A12, A32, A52, A72, directly accounting for 25% of the shipments.

Smartphone shipments of OPPO and realme grew by 16% and 14% respectively while Vivo has a 16% market share and shipments grew by 20%.

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The upcoming 5G smartphone shipments accounted for 8% of the net smartphone shipments.

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