Instagram announces Live Rooms feature

Instagram is the world’s largest photo and video sharing platform. Owned by Facebook, the service offers various features to increase our social network creatively. When Instagram released the feature for its users to go live, it became an instant hit.

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Live streaming is used by millions on Instagram every day. But, up until now, Instagram did not allow a lot of people to go live together. However, that seems to change now. Instagram has announced a new feature called Instagram Live Rooms, which will allow you to add up to 3 of your friends and go live with them.

Previously, Instagram only allowed users to go live with another person, but now, you can add up to three people in the live stream. Instagram says that it hopes to “open up more creative opportunities — start a talk show, host a jam session or co-create with other artists, host more engaging Q&As or tutorials with your following, or just hang out with more of your friends.”

Live Rooms is also going to improve the business of content creators. As the viewers would be able to purchase badges for their favorite creators to show love and appreciation. The viewers would not only be able to buy badges for hosts but also use other interactive features such as Shopping and Live Fundraisers.

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This is what Instagram had to say about Live Rooms in detail:

“Since the beginning of the COVID-19 crisis, we’ve seen people on Instagram embrace Live in different ways. In the past year, special moments have happened on Live, including informational talks about science and COVID-19 guidelines, interviews with celebrities, and record-breaking rap battles. Creators of all kinds — from fitness instructors to musicians, beauty bloggers, chefs, and activists, all relied on Live to create moments and bring people together to reach their communities in creative ways. We can’t wait to see what more creativity comes from this highly-requested update.”

The feature sounds pretty fun, and it would be interesting to see how creatively the businesses would use this feature to improve their network.



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