Timex launches its first smart band in India

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The smart device market in India has seen an increase in demand post-pandemic. With users being cooped up in their homes during the quarantine, it’s time everyone gets back on the fitness track. Considering many such brands are looking to die their hands in the smart fitness device market. As such, the famous watch brand Timex has come with a new announcement.

Timex launched its first fashion fitness band in India, and it comes in two color variants – Rose Gold and Black with stainless steel mesh bands. Timex fitness band sports acolored touch display with 160×80 pixel resolution. The fitness band comes with features like activity tracking, heart rate monitoring, music playback controls, etc. users will also get notifications for calls and SMS.

Ajay Dhyani, Head- Marketing and E-Commerce, Timex Group, said, “This fitness band is the latest example where we are pushing the boundaries of innovation and providing Indian consumers the opportunity to own high-quality band which they can wear anytime- whether it is a formal get-together, a business meeting, or any outdoor activity,”

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Timex promises five days of battery usage on a single charge. The estimated battery life is on the lower end concerning other fitness bands in the segment. For charging, the company provides a proprietary connector with a USB A port on one back.

Timex fitness band costs Rs.4,495 in India. It is available to buy from Timex’s online store and other authorized Timex offline retail partners.


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