Reliance Jio, earlier, tried to enter into the Indian smartphone market. But later it’s focus moved to other parts of the business. In the last AGM Reliance got Google as a partner and declared to bring high-quality affordable smartphones for the needy Indians. Now, it looks like the mission is on the track.
As per a report of Bloomberg, Reliance Industries Ltd. has asked the local suppliers to increase their production capacity so that they can produce around 200 million smartphones in the next two years. People familiar with this matter told this to Bloomberg. With this road map, Reliance Industries Ltd. surely can challenge companies like Xiaomi.
Sources are saying, the Ambani team is in talks with the domestic assemblers to manufacture a new version of the Jio Phone that will run on Android and costs around Rs.4,000 ($54) only. Along with the inexpensive phones, Reliance will also bundle low-cost wireless plans too.
No doubt, with this aggressive pricing there is a high chance to establish its dominance in the Indian smartphone market very quickly, as it did earlier with the low-cost Jio plans. The company also availing government plans to build more domestic manufacturing. There is a chance that assemblers like Dixon Technologies India, Lava International, and Karbonn Mobile will face the boost.
Pankaj Mohindroo, the Chairman of the Indian Cellular & Electronics Association said to Bloomberg in an interview, “We are of course trying to build our domestic companies. We have a sweet spot in entry-level phones,” “The world has realized that India is a great place to do business and a great place to do manufacturing also.” he added further.
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