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Love in Disguise

Love in Disguise: Yim Si Wan and Seol In Ah’s Role-Reversal Romance Heats Up in New Posters

Chaebol heirs, undercover detectives, and mistaken identity — tvN's upcoming romance thriller Love in Disguise is leaning hard into playful role-reversal dynamics, and its newest posters make that abundantly clear.…

September 23, 2026
3 min read

Chaebol heirs, undercover detectives, and mistaken identity — tvN’s upcoming romance thriller Love in Disguise is leaning hard into playful role-reversal dynamics, and its newest posters make that abundantly clear.

You’ve Committed a Crime: Premise

Love in Disguise follows Yoon Yi Jun (Yim Si Wan), an arrogant third-generation chaebol heir who suddenly becomes a murder suspect, and Kang Jae Hee (Seol In Ah), a former special forces officer turned detective who goes undercover as his personal secretary to investigate him from the inside. There’s a twist complicating things further: Kang Jae Hee adopts a false identity so convincing that Yoon Yi Jun mistakenly believes his new secretary is a man.

That mistaken-identity setup opens the door for exactly the kind of tension-meets-comedy dynamic that’s driving the show’s marketing.

Love in Disguise

Love in Disguise: The Two New Posters

tvN released a pair of “role-reversal” posters that flip the classic K-drama rescue trope on its head:

Poster 1 shows Kang Jae Hee catching Yoon Yi Jun in a firm, steady hold — fitting for a former special forces officer. Yoon Yi Jun, meanwhile, looks completely relaxed in her arms, unbothered rather than flustered. Its tagline: “You’ve committed a crime. The crime of making my heart race.”

Poster 2 flips the dynamic: Yoon Yi Jun holds Kang Jae Hee in a dance-like dip, hands tightly clasped, signaling a chemistry that’s moved well past employer-employee territory. Its tagline mirrors the first: “You’ve committed a crime too. The crime of making my heart race.”

The matching taglines suggest a couple whose power dynamic keeps shifting — a nice visual metaphor for a story built on disguise and unequal knowledge between the two leads.

CharacterActorRole
Yoon Yi JunYim Si WanChaebol heir, murder suspect
Kang Jae HeeSeol In AhUndercover detective posing as his secretary

When to Watch

Love in Disguise premieres on October 19 at 8:50 p.m. KST on tvN.

While waiting, fans can catch Seol In Ah in Oh My Ghost Clients and Yim Si Wan in Boyhood, both available on Viki.

For more upcoming K-drama poster reveals and premiere dates, check out TechnoSports’ entertainment section.

FAQs

Q: When does Love in Disguise premiere?

A: The drama premieres on October 19 at 8:50 p.m. KST on tvN.

Q: What’s the twist in the drama’s premise?

A: The undercover detective adopts a disguise so convincing that the male lead mistakenly believes she’s a man.


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