BTS dropped the Hooligan music video and the Internet went wild — not just because of the seven kings themselves, but because of one striking woman performing a traditional Korean sword dance in a mask. If you’ve been desperately searching “who is that model in the BTS Hooligan MV,” you’re not alone. Meet Park Soo Joo — and prepare to be impressed.
Park Soo Joo — Overview
| Detail | Info |
|---|---|
| Full Name | Park Suju (Soo Joo Park) |
| Date of Birth | March 26, 1986 |
| Age | 40 (as of 2026) |
| Birthplace | Seoul, South Korea |
| Nationality | Korean-American |
| Height | 5 ft 10 in (1.78 m) |
| Education | UC Berkeley — Architecture Degree |
| Known For | First Asian-American L’Oréal spokesmodel |
| Brand Ambassadorships | Chanel (Global), L’Oréal Paris, Redken |
| Music Alias | Ether |
Why She’s in the BTS Hooligan MV?
The Hooligan music video features the legendary South Korean model Soo Joo Park, who walked and performed a traditional Korean sword dance with a mask — captivating fans worldwide with her striking presence at 40. Music Mundial
The visual choice was deliberate and powerful. Her appearance ties perfectly into BTS’s deep nods to Korean cultural roots throughout the ARIRANG album era — and the fandom loved every second of it.
Who Is Park Soo Joo? The Rise of a Global Icon?
Park was born in Seoul, South Korea, and moved to Anaheim, California when she was ten years old. She graduated from the University of California, Berkeley with an Architecture degree, before being scouted while shopping at a vintage store in San Francisco’s Haight-Ashbury neighborhood.
She became the first Asian-American woman to be an L’Oréal spokesmodel and is also a Global Ambassador for Chanel. In her debut fashion week seasons, she walked for Chanel, Vivienne Westwood, Emporio Armani, Fendi, Rick Owens, Lanvin, and LOEWE. Wikipedia
In May 2015, she opened the Chanel 2015/16 Cruise show at the Dongdaemun Design Plaza in Seoul, chosen by Karl Lagerfeld as the Chanel muse representing Asia. Wikipedia
Beyond modelling, in June 2021, Park made her musical debut under the name Ether, with a cover of a classic Korean rock song, “Haenim,” written and produced in 1968 by Joong-Hyun Shin. Wikipedia
For a full biography, visit Wikipedia’s page on Soo Joo Park. And for more K-pop and BTS coverage, head over to TechnoSports.
