Whirlpool of India Limited has announced the launch of its 360° Bloomwash Pro 11kg top load washing machine, designed to address the laundry demands of modern households. The appliance incorporates proprietary technologies, including 360° Bloomwash, an in-built heater, and 6th Sense Intuitive Technology, positioning it for efficiency in managing large loads.

The new 11kg capacity machine is aimed at consumers who consolidate laundry tasks, often performing multiple wash cycles during weekends. Whirlpool states that the larger capacity helps reduce the frequency of washes required by an average urban family.

“Today’s urban consumer navigates a demanding schedule, often deferring chores like laundry to the weekend, which results in multiple loads,” said Mr. Nakul Tewari, Vice President – Marketing, Whirlpool of India (https://www.india.whirlpool.in/) Limited. “The 360° Bloomwash Pro 11kg addresses this need by offering increased capacity, allowing families to manage laundry efficiently and potentially free up time. With its cleaning features, intelligent functions like Quick Sense and Soft Sense, and the in-built heater, the Bloomwash Pro 11kg aims to enhance laundry convenience.”

Whirlpool : Key Features and Technology

The 360° Bloomwash Pro 11kg integrates several technologies to support its cleaning and operational claims:

* **360° Bloomwash Technology**: This system features the HexaBloom Impeller, a six-vane wash plate designed to facilitate optimal cloth movement. Coupled with a low water intake, catalytic soak, and a step-fill process, the technology aims to balance cleaning efficacy with garment care. Whirlpool claims this combination removes up to 50 types of tough stains, based on internal lab tests.

* **In-built Heater**: The machine includes an in-built heater offering three temperature modes: Warm, Hot, and Allergen Free. This functionality supports a six-stage stain removal process, designed to address stains up to 48 hours old without pre-treatment. The heater also provides sanitization, with claims of eliminating up to 99.9% of germs and allergens, according to lab tests conducted under NSF Protocol P172.

* **Quick Sense**: This program adapts to varying laundry volumes, scanning the load to tailor water and time usage. It offers wash times ranging from approximately 30 minutes for loads under 2kg, 35 minutes for medium loads (2-5kg), and 40 minutes for loads over 5kg.

* **Soft Sense**: An automatic softener dispenser system designed to release the appropriate amount of fabric softener during the rinse cycle, aiming for optimal garment care.

* **6th Sense Intuitive Technology**: This proprietary system senses factors such as load weight, water pressure, input voltage, and laundry distribution. It then continuously adjusts the wash program by optimizing water levels, suggesting detergent quantities, redistributing laundry weight, and modifying torque for cloth movement. Features include Auto Tub Clean, Load Sensing, Detergent Dosage Sensing, Auto Laundry Load Distribution, Dry Tap Sensing, Water Pressure Sensing, and Voltage Sensing.

Design and Availability

The 360° Bloomwash Pro 11kg features a Juniper Green matte finish. Whirlpool provides a 4-year comprehensive warranty on the machine and a 10-year warranty on the wash motor.

The new washing machine is available through major retail channels and online platforms. For more information on the latest tech appliance news and industry developments, visit TechnoSports (https://technosports.co.in/).