Facebook-owned WhatsApp joins hand with Common Services Centers (CSE) to launch a chatbot that will help to provide digital literacy services as well as resources in the rural parts of our country. Along with that, they are also aiming to encourage rural entrepreneurship. The programs like Pradhan Mantri Gramin Digital Saksharta Abhiyan (PMGDISHA) and the Digital Beti initiative will be available in nine languages including Hindi and English.
Both the digital skill training and encouraging rural entrepreneurship are being done in this global pandemic condition where the entire education system and skill development are badly hampered.
To get the details and modules of the programs such as PMGDISHA and Digital Beti people need to send ‘Namaste’ to the CSC Academy’s official WhatsApp number i.e. 9999189321.
Shivanth Thakrai, the head of public policy in WhatsApp informed that WhatsApp will invest in more partnerships, like this, to support the entrepreneurs learn new digital skills that will directly reflect in India’s growth.
“We’re delighted to partner with CSC to support rural women entrepreneurs and help deliver on CSC’s goal of digital literacy,” – Thakrai. He further said, “As more of our conversations move online during this period of physical distancing, WhatsApp is becoming a preferred platform for conversations between businesses and customers, governments and citizens, and so on.”
According to a press release, over 500 unique users already accessed the WhatsApp chatbot and expected to hit the count 10 million by August 2021. The Digital Beti program targets to train 5,000 rural entrepreneurs on digital literacy in over 3,000 villages across 10 Indian states, whereas the PMGDISHA aims to boost the rural households’ digital literacy by 40%.
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