Samsung launched “Big Celebration, Bigger Screen” campaign from August 1-31, 2025, celebrating Independence Day with blockbuster deals on Vision AI TVs. Customers purchasing select 55-inch and above models get complimentary soundbars worth up to ₹92,990 or even TVs worth up to ₹2,05,000.

Campaign Highlights Overview

Offer Details	Benefits
Campaign Period	August 1-31, 2025
Free Soundbar	Worth up to ₹92,990
Free TV Offer	Worth up to ₹2,05,000
Easy EMI	Starting at ₹2,990
Extended Warranty	3 years on TV lineup
Cashback	Up to 20% + 10% additional via Samsung Axis Bank

Vision AI TV Technology

Samsung’s Vision AI TVs deliver refined and immersive home entertainment experiences with intelligent picture, sound, and content optimization tailored to user preferences. The technology represents Samsung’s commitment to cutting-edge innovation in home entertainment.

Flexible Payment Options

Samsung introduced attractive finance propositions including easy EMIs starting at just ₹2,990 and long tenure schemes of up to 30 months on select 55-inch and above TVs. Zero down payment options make upgrading more accessible for Indian families.

Premium TV Range Coverage

The offers apply to Samsung’s complete premium lineup including Neo QLED, OLED, QLED, and Crystal 4K UHD TV ranges, ensuring customers have diverse options to choose from based on their preferences and budgets.

Enhanced Value Proposition

“Independence Day is a time for families to celebrate what makes India awesome. We want to make this independence day special by enabling families to upgrade to Samsung’s AI-powered Big TVs,” said Viplesh Dang, Senior Director, Visual Display Business, Samsung India.

Banking Partnerships

Samsung offers up to 20% cashback across multiple bank partners, with an exclusive 10% additional cashback for Samsung Axis Bank Credit Card holders, maximizing savings for customers.

Availability and Purchase

Consumers can explore offers at Samsung retail outlets nationwide or visit Samsung.com for the complete range. The campaign runs across both offline stores and online platforms for maximum accessibility.

This Independence Day campaign reinforces Samsung’s position as India’s largest consumer electronics brand while democratizing AI viewing experiences for Indian consumers.

Explore more Samsung deals on our smart TV offers and electronics deals sections.