This Independence Day weekend, your daily walk could change someone’s life. Lenskart has launched ‘Drishti Ki Daud’ — Run for Vision, a nationwide virtual run that donates up to four pairs of prescription glasses for every participant who completes at least 20,000 steps on the Lenskart app on August 15 and 16.
With over 350 million Indians unable to afford basic vision care, the campaign turns something as simple as a walk into a collective act of impact — all funded through Lenskart’s non-profit arm, Lenskart Foundation.
How the Challenge Works
| Steps Completed | Glasses Donated |
|---|---|
| 20,000 steps | 1 pair |
| 30,000 steps | 2 pairs |
| 40,000 steps | 3 pairs |
| 50,000 steps | 4 pairs |
To join, open the Lenskart app, tap the ‘Drishti Ki Daud’ banner on the home page, and sync it with any health app on your phone. Finish the challenge and you’ll unlock a personalized digital finisher frame to share on social media — plus a permanent shoutout on the Lenskart Foundation page.
Why This Campaign Matters in Drishti Ki Daud?
Peyush Bansal, CEO and Founder of Lenskart, framed the initiative as part of a larger push to make India more “vision-aware,” turning everyday habits into meaningful, scalable contribution. The campaign builds on the momentum of Lenskart’s earlier ‘Run for Frame’ movement, which brought together nearly a million participants across India, Thailand, and Singapore.
Lenskart Foundation itself has already donated over 2.15 lakh prescription glasses through initiatives like Child Eye Care Centres, mobile “Foundation on Wheels” clinics, and door-to-door outreach under Drishti: Har Gaon Har Ghar — all working to close India’s vision care gap, especially in underserved and rural regions.
For more updates on brand campaigns and CSR initiatives making an impact this Independence Day, check out TechnoSports.
To learn more about the broader issue this campaign addresses, see Wikipedia’s entry on refractive error, one of the leading causes of preventable vision impairment.
