UPKL Season 2 Campaign “Poora UP Khelega Kabaddi” Unveiled

Uttar Pradesh Kabaddi League (UPKL) launched its Season 2 campaign film “Poora UP Khelega Kabaddi,” celebrating kabaddi’s deep-rooted passion across the state. The campaign marks the official broadcast announcement for Season 2 beginning December 24, 2025, at Noida Indoor Stadium, capturing the sport’s journey from neighborhood grounds to professional stage.

Grassroots Aspiration Meets Professional Platform

Conceptualized and produced by V1 Media, the film presents a simple yet evocative narrative rooted in grassroots aspiration. It showcases a young boy sketching a kabaddi outline with marking powder, symbolizing aspiration’s first spark, then traveling across different cities capturing widespread passion for the sport.

The journey culminates at Noida Indoor Stadium where UPKL Season 2 comes alive, bridging early aspiration with structured, accessible professional opportunities. Sambhav Jain, Founder and Director of SJ Uplift Kabaddi, emphasized that kabaddi begins in streets, grounds, and everyday spaces across Uttar Pradesh.

Nurturing Indigenous Sport Through Regional Representation

According to UPKL’s campaign, the film reflects the league’s belief in nurturing grassroots passion while building a structured, aspirational platform belonging to the state’s people. The campaign will be released across television and digital platforms as part of UPKL’s integrated marketing push.

UPKL is a professional kabaddi league designed to promote indigenous sport and regional representation throughout Uttar Pradesh. Featuring 12 city-based franchises, the league emphasizes grassroots talent development, structured competition, and fan-driven engagement that connects communities with professional sports.

From Streets to Stadium: Season 2 Promises Action

Season 2’s 69 matches over 18 days will showcase kabaddi talent from across the state, with all matches hosted at Noida Indoor Stadium. The broadcast partnership with Zee Bollywood, &Pictures HD, Anmol Cinema 2, and streaming on ZEE5 ensures wide accessibility for fans throughout the region.

For more on regional sports leagues, UPKL demonstrates how professional structures can elevate traditional sports while maintaining authentic connections to grassroots communities. SJ Uplift Kabaddi Pvt. Ltd., the conceptualizer, owner, and operator of UPKL, remains committed to advancing kabaddi as professionally managed and commercially sustainable.

The campaign’s timing ahead of Season 2’s December 24 kickoff creates momentum while reinforcing kabaddi’s cultural significance. By celebrating the sport’s journey from marking powder outlines to professional arenas, UPKL positions itself as both guardian of tradition and architect of kabaddi’s future in Uttar Pradesh.

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