=2 On September 8, the Italian luxury fashion house Dolce & Gabbana officially announced that Soobin has been selected as its global ambassador. The news sent fans — known as MOAs — into an instant social media frenzy, with Soobin’s name trending worldwide within minutes of the announcement. 4 The appointment formalises a relationship that had already been building through previous appearances with the Italian maison.
For more on the global influence of K-pop culture and its crossover into fashion, visit the Korean Wave Wikipedia page.
TXT Partnership : Overview
| Detail | Info |
|---|---|
| Ambassador | Soobin (Choi Soo-bin) |
| Group | TOMORROW X TOGETHER (TXT) |
| Brand | Dolce & Gabbana |
| Announcement Date | September 8, 2026 |
| Collection Featured | 2026 Fall/Winter Men’s |
| Milan Fashion Week | Attended SS2027 Show in June |
| Label | BIGHIT MUSIC (HYBE) |
What Dolce & Gabbana Said
Dolce & Gabbana explained the decision, stating, “We have formed a bond with Soobin based on our shared values of creativity, individuality, and self-expression. He possesses the talent, individuality, and global appeal that align with the brand’s identity.”
This is more than just a brand deal — it is a statement about where K-pop sits in the global luxury fashion conversation in 2026.
What Soobin Said
Soobin shared, “It is a great honor to be working with Dolce & Gabbana. I’m excited to begin this new journey with a brand that nurtures individuality while remaining deeply rooted in its unique heritage and craftsmanship. I look forward to everything we will create together in the future.”
💡 MOA Moment: Soobin’s warm, heartfelt response perfectly mirrors his personality — thoughtful, gracious, and effortlessly charming, both on stage and off!
The Campaign Photos — A Visual Statement
2 In the accompanying photo, Soobin showcases pieces from Dolce & Gabbana’s 2026 Fall/Winter men’s collection. 1 He embodies the Dolce & Gabbana 2026 FW menswear collection with his own distinct charm — his steady gaze into the camera and calm expression alone capture attention, completing a sophisticated mood.
Why This Collab Is a Big Deal
4 The appointment places the K-pop star within a house defined by theatrical Italian glamour, sharp tailoring, and highly recognisable visual codes. For Dolce & Gabbana, Soobin brings considerable international reach and an intensely engaged fan base; for the artist, the role marks another example of Korean talent being positioned globally rather than solely as an Asia-facing representative. 4 The second half of 2026 has brought a new wave of celebrity appointments spanning Hollywood, Chinese and Korean entertainment, and a younger generation of screen talent — and Soobin’s appointment is one of the most high-profile among them all.
Soobin’s Connection With D&G — A Timeline
| Event | Detail |
|---|---|
| June 2026 | Attended D&G SS2027 Men’s Show — Milan Fashion Week |
| September 8, 2026 | Officially named Global Ambassador |
| September 2026 | 2026 FW Campaign Photos Released |
| Upcoming | Global campaigns & activations with D&G |
2 Soobin previously attended the brand’s 2027 Spring/Summer men’s collection show during Milan Fashion Week in June — a clear sign that this partnership had been brewing long before the official announcement.
What’s Next for Soobin & TXT?
Beyond his fashion milestone, Soobin continues to lead one of K-pop’s biggest groups. 1Tomorrow X Together (Soobin, Yeonjun, Beomgyu, Taehyun, Hueningkai), the group Soobin belongs to, will perform at the 2026 Global Citizen Festival to be held in New York’s Central Park. With a luxury fashion deal and a landmark global stage performance lined up, Soobin’s 2026 is shaping up to be his biggest year yet
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