Titan Smart has launched the Celestor Swift, an ultra-light performance smartwatch developed for badminton and running. The device aims to provide sport-specific insights and is being promoted in association with Indian badminton players and brand ambassadors Satwiksairaj Rankireddy and Chirag Shetty.
The Celestor Swift is positioned by Titan Smart as a comprehensive tool for athletes seeking to analyze and improve their training and performance. Its design focuses on integrating advanced analytics directly into a wearable device for everyday use, particularly targeting India’s growing community of badminton and running enthusiasts.
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Seenivasan Krishnamurthy, Chief Sales and Marketing Officer, Wearables Division at Titan Company Limited (https://www.titan.co.in/), highlighted the growing demand for smartwatches offering actionable performance data. “With Celestor Swift, we are delivering sport-specific intelligence, particularly for badminton and running. Our collaboration with Satwiksairaj Rankireddy and Chirag Shetty authenticates this proposition, reflecting a shared commitment to continuous improvement,” Krishnamurthy stated.
Titan Smart: Advanced Sport-Specific Analytics
The smartwatch is equipped with features designed to offer detailed performance metrics. For badminton players, the Celestor Swift tracks stroke distribution, smash speed, rally patterns, game progression, training effect, and recovery data. These insights are intended to help users quantify various aspects of their game and understand their performance on court.
Runners can utilize metrics such as precision GPS tracking, pace per kilometer, vertical oscillation, ground contact time, balance, and total ascent and descent. The device also includes VO₂ Max tracking and Zone-Based Training capabilities. Further personalization is offered through Titan Q, an AI-powered system that delivers tailored insights for training and recovery optimization.
Satwiksairaj Rankireddy commented on the utility of such technology: “Every rally offers a learning opportunity. A deeper understanding of one’s game facilitates improvement. It’s significant to see technology making performance insights available to all who wish to enhance their play, whether competitive or recreational.”
Chirag Shetty added, “Consistent performance relies on preparation. Tracking sessions, monitoring recovery, and improving game by game can yield substantial results. The Celestor Swift provides these insights to badminton enthusiasts nationwide.”
Availability and Pricing
The Titan Smart Celestor Swift is available in Vector Black, Sand Beige, and Graphite Blue color variants. It is priced at INR 9499 and can be purchased through Titan World stores, the official Titan website, leading retail outlets across India, and major e-commerce platforms. For more details on this and other wearable technology advancements, visit TechnoSports (https://technosports.co.in/).
