Gaming has become an integral part of the entertainment landscape, and Indian Gamers is no exception to this trend. The dynamic gaming community in India has been experiencing a significant shift in perception, especially concerning parental attitudes towards gaming. A recent survey conducted by Lenovo, in collaboration with The Esports Club®, sheds light on the gaming habits of Indian gamers and highlights the increasing acceptance and encouragement from parents. Let’s delve into the insights provided by this survey and explore how Indian gamers are shaping the gaming landscape in the country.
The Young and Dynamic Indian Gamers
The survey reveals that the average age of Indian gamers is less than 24 years old, a striking contrast to the global average gamer age of 35 years. This finding signifies the youthful and energetic nature of the Indian gaming community. A majority of these gamers (71%) are currently pursuing their education, indicating that gaming is an essential part of the lives of young students in the country.
Parental Encouragement: A Positive Trend
One of the most significant findings from the survey is the increasing parental encouragement towards gaming. Nearly 66% of Indian gamers receive occasional support or active encouragement from their parents. This indicates a growing recognition of the positive impact of gaming and its potential for fostering skills such as problem-solving, teamwork, and strategic thinking. The changing parental attitude reflects a progressive shift in Indian families, where gaming is seen as a viable form of entertainment and a medium for skill development.
Gaming as the Preferred Form of Entertainment
Gaming has emerged as the preferred form of entertainment among Indian gamers, with 60% of respondents casually playing games with their friends. Esports platforms have become the go-to space for gamers to connect, socialize, and nurture relationships. Moreover, the survey shows that 82% of gamers spend more than one hour per gaming session, and 88% play daily or multiple times a week. The increasing popularity of gaming indicates a significant cultural shift, surpassing traditional leisure activities in India.
The Rise of Esports in India
The survey sheds light on gaming classifications in India, with nearly 82% of respondents playing some form of esports. Indian gamers seek next-level performance from high-quality gaming devices, showcasing their dedication and commitment to competitive gaming. Thanks to faster internet speeds and powerful high-end machines, 94% of gamers now prefer to game from the comfort of their homes. This highlights the growing accessibility of gaming and the potential for the esports industry to thrive in India.
The Digital Footprint of Indian Gamers
The survey reveals that Indian gamers are active participants in the digital realm. Almost all (99%) gamers engage on Instagram, and more than half (53%) of them use Snapchat. This significant social media footprint reflects the connected nature of the gaming community and their engagement with the broader online world.
Lenovo and The Esports Club’s Vision
Dinesh Nair, Director – Consumer Business, Lenovo India, expresses Lenovo’s commitment to the gaming ecosystem and understanding the needs of the Indian gaming community. The survey has provided valuable insights into the preferences and behaviors of Indian gamers, emphasizing the importance of high-end premium devices for an immersive gaming experience. Lenovo aims to continue producing powerful Legion machines to cater to the needs of Indian gamers.
Vamsi Krishna, Founder of The Esports Club, expresses excitement about the survey’s insightful results and the deeper understanding it provides of Indian gamers and their preferences. This understanding will enable brands like Lenovo and The Esports Club to develop tailored experiences and products that resonate with the passionate gaming community.
The survey conducted by Lenovo and The Esports Club sheds light on the changing dynamics of the Indian gaming landscape. With an increasing number of young gamers and growing parental acceptance, gaming has become a mainstream form of entertainment and skill development in Indian households. The rise of esports and the strong digital presence of Indian gamers indicate a vibrant and connected gaming community. Lenovo’s commitment to providing innovative gaming products further strengthens its position as a leader in the gaming industry. As the gaming industry in India continues to grow, this survey provides valuable guidance for stakeholders to better understand the preferences and aspirations of Indian gamers and support their gaming aspirations.
Learn more here.
