Tech Mahindra (NSE: TECHM), a global leader in technology consulting and digital solutions, has partnered with Fuji TV, Japan’s foremost broadcaster, to co-develop and produce content for the global entertainment industry. This strategic alliance is set to drive growth in rapidly expanding content markets, including India, where genres like Anime and Korean dramas are gaining immense popularity.
Tech Mahindra Inks MoU with Fuji TV to Co-Develop and Produce Content for the Global Entertainment Industry
Combining Strengths for Global Reach
The partnership will merge Fuji TV’s original content with Tech Mahindra’s expertise in localization and animation services. Tech Mahindra will also assist Fuji TV in licensing Indian content IP and leverage its animation capabilities to create innovative Japanese content for a global audience.
Enhancing Content Accessibility
Harshvendra Soin, President – Asia Pacific and Japan Business at Tech Mahindra, emphasized the significance of this collaboration:
“We have partnered with Fuji TV to bring their extensive content library to Indian audiences in various local languages. This is a significant milestone in Tech Mahindra’s growth strategy and strengthens our position in the media and entertainment industry. We see great potential in developing IPs that cater to Indian, Japanese, and other major content markets.”
Localizing Content for India
Tech Mahindra will play a crucial role in localizing Fuji TV’s content for the Indian market through dubbing, subtitling, and animation services. Additionally, they will support Fuji TV in licensing its content to OTT and PayTV platforms in both India and Japan.
Expanding into Global Markets
Toru Ota, Executive Vice President of Fuji Television Network Inc., shared his excitement about the partnership:
“In the midst of the rapidly growing Indian entertainment market, we are thrilled to announce our partnership with Tech Mahindra. As part of our initiative to expand into the global content market, we intend to explore content strategies tailored to the Indian market, leveraging Tech Mahindra’s extensive marketing expertise. We aim to introduce a variety of Fuji TV’s content to the Indian audience and co-develop unique content with creators at Tech Mahindra’s subsidiary studios, known for their achievements in animation content production and XR & game development. Our goal is not only to expand our business in the Indian market but also to create innovative content with global reach.”
Tech Mahindra’s Global Influence
Tech Mahindra is a trusted transformation partner for industries such as automotive, manufacturing, communications, and connectivity, working with over 30 customers in Japan. The organization is also actively engaged with leading media and gaming companies across Europe, Asia-Pacific, and North America.
For more information on this exciting partnership, visit the official Tech Mahindra website: Tech Mahindra.
