Just when you thought the biggest names in K-pop had the top spot locked down, RESCENE swooped in and claimed the crown. The Korean Business Research Institute’s latest brand reputation rankings, based on data collected between August 16 and September 16, reveal a genuinely surprising shake-up at the top.
Table of Contents
Top 5 Idol Groups This Month
| Rank | Group | Brand Index | Change vs August |
|---|---|---|---|
| 1 | RESCENE | 8,227,982 | +16.78% |
| 2 | BTS | 7,032,284 | — |
| 3 | BLACKPINK | 3,778,683 | +8.47% |
| 4 | ATEEZ | 3,655,593 | +16.87% |
| 5 | CORTIS | 3,598,481 | +3.65% |
RESCENE’s Rise Is No Fluke
RESCENE’s jump to No. 1 comes with serious numbers to back it up — a 16.78% increase in brand index since August and an eye-popping 94.92% positivity score. Keywords tied to hits like “LOVE ATTACK” and “Pretty Girl” dominated their analysis, alongside terms like “become a fan” and “cheer on,” suggesting the group is actively converting casual listeners into dedicated fans in real time.
BTS and BLACKPINK Keep Their Grip on the Top Tier
Even without a fresh comeback driving the conversation, BTS held firm at No. 2, a testament to the group’s enduring pull in the K-pop landscape years into their run. BLACKPINK climbed to third with an 8.47% boost, while ATEEZ posted the sharpest percentage gain among the top five at nearly 17%, edging them into fourth just ahead of newcomers CORTIS.
A Ranking Full of Movement
Beyond the top five, the list tells an interesting story of old guard versus new blood. Groups like SEVENTEEN, Stray Kids, and IVE hold steady in the top 10, while veteran acts BIGBANG, EXO, and Girls’ Generation continue to place within the top 25 — proof that longevity still counts for something in this industry, even as newer groups like izna, KiiiKiii, and Hearts2Hearts climb the charts fast.
Why These Rankings Matter
Brand reputation rankings like these go beyond simple popularity — they measure real fan engagement, media buzz, and sentiment, making them a genuine barometer of who’s resonating with audiences right now rather than just who released music most recently.
For more K-pop rankings and idol group updates, visit TechnoSports Entertainment.
FAQs
Q1. Which idol group topped September’s brand reputation rankings?
RESCENE took first place with a brand index of 8,227,982, a 16.78% rise from August.
Q2. Where did BTS and BLACKPINK rank this month?
BTS placed second while BLACKPINK rose to third with an 8.47% score increase.
