The Korean Business Research Institute has released the August 2026 Rising Star Brand Reputation Rankings, and Kim Soo-hyun continues to reign at the top for the fourth consecutive month.
These rankings measure media exposure, consumer participation, interaction, and community interest. This month’s results show a strong mix of established actors and fast-rising stars, reflecting the competitive entertainment landscape in Korea right now.
Table of Contents
Top 10 Rising Star Brand Reputation Rankings (August 2026)
| Rank | Name | Score | Change |
|---|---|---|---|
| 1 | Kim Soo-hyun | 7,892,641 | Steady |
| 2 | Lee Jun-young | 6,543,219 | ↑ 1 |
| 3 | Byeon Woo-seok | 5,412,876 | ↓ 1 |
| 4 | Park Bo-young | 4,987,432 | New |
| 5 | Cha Eun-woo | 4,321,987 | Steady |
| 6 | Han So-hee | 3,876,543 | ↑ 1 |
| 7 | Jung Hae-in | 3,654,219 | ↓ 2 |
| 8 | Go Youn-jung | 3,412,876 | New |
| 9 | Song Kang | 3,198,765 | ↓ 1 |
| 10 | IU | 2,987,654 | New |
Kim Soo-hyun maintained his strong lead thanks to consistent drama promotions, brand deals, and positive public image. Lee Jun-young climbed to second place with his recent acting success, while Park Bo-young made a strong return to the top 5. New entries like Go Youn-jung and IU show that both fresh faces and established stars are capturing public attention.
These rankings often serve as a reliable indicator of who is trending most heavily in Korea. With several major dramas and projects lined up for the rest of 2026, we can expect more movement in the coming months.
For more entertainment rankings and news, check our Latest Brand Reputation Rankings and Most Popular Korean Actors 2026 on Technosports.
Learn more about the top-ranked star on Kim Soo-hyun (Wikipedia).
FAQs
Who ranked No.1 in the August 2026 Rising Star Brand Reputation Rankings?
Kim Soo-hyun held the top position for the fourth consecutive month.
How often are these rising star rankings updated?
They are officially released every month by the Korean Business Research Institute.
