Indian cricket’s commercial engine keeps roaring. The BCCI has announced Campa, SBI Life, and ChatGPT as new Associate Partners for India’s home cricket season, with the combined deal value crossing ₹130 crore — a striking 44% jump from the previous cycle.
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BCCI X Associate Partners’ ₹130 Crore Deal Details
The two-season agreement kicks off with India’s upcoming home series against the West Indies and runs through March 2028, covering all of the Board’s home international fixtures during that window. The partnerships span three very different sectors — beverages, insurance, and artificial intelligence — broadening BCCI’s commercial footprint significantly.
Quick Facts
| Detail | Information |
|---|---|
| New Partners | Campa, SBI Life, ChatGPT |
| Combined Deal Value | ₹130+ crore |
| Growth vs Previous Cycle | 44% increase |
| Duration | 2 seasons (till March 2028) |
| Starts With | India vs West Indies series |
| Sectors Covered | Beverages, Insurance, AI |
What BCCI Officials Said
BCCI president Mithun Manhas called the signings “a strong endorsement of the strength of the Indian cricket ecosystem,” while honorary secretary Devajit Saikia highlighted the sharp rise in value, noting it “reflects the strength of the property and the confidence that brands have in the BCCI and Team India.”
Why It Matters
ChatGPT’s entry marks a notable first — AI technology joining Indian cricket’s sponsorship roster for the first time, alongside long-standing categories like beverages (Campa) and insurance (SBI Life). It’s a clear signal of how diversified — and lucrative — India’s home cricket calendar has become.
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