KONAMI has teamed up with Indian football legend Sunil Chhetri to launch an exclusive player card in eFootball™, perfectly timed for Diwali celebrations. The historic collaboration includes a national Diwali Cup tournament with a ₹1 lakh prize pool and chances to meet celebrity guests.
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Diwali Cup Tournament Details
| Element | Details |
|---|---|
| Registration | Via eFootball™ India Discord |
| Registration Closes | October 16, 2025 |
| Match Period | October 16-30, 2025 |
| Prize Pool | ₹1 Lakh |
| Grand Prize | Meet Sunil Chhetri, KL Rahul, Nitish Kumar Reddy, Focused Indian, Ahan Shetty in Mumbai (December) |
India’s Football Icon Enters eFootball™
After two decades dominating international football, Sunil Chhetri’s arrival in eFootball™ marks a milestone for Indian gaming. His exclusive player card and avatar celebrate both his legendary career and India’s growing football passion.
“India has incredible passion for football, and Sunil Chhetri stands as a true symbol of that spirit,” said Junichi Taya, eFootball™ General Producer at KONAMI. “This collaboration reflects our long-term commitment to Indian fans.”
Diwali-Themed In-Game Content
KONAMI is embracing Indian culture with special Diwali campaign features:
- Themed jerseys celebrating the festival
- Firework goal effects for extra flair
- Celebratory profile banners
- Sunil Chhetri Starter Set (available November onwards)
These exclusive design elements bring authentic Indian cultural flavor into the game, ensuring fans experience both football and festive spirit uniquely.
Localized Activation Strategy
This partnership signals KONAMI’s serious push into the Indian subcontinent. By combining a national icon with culturally relevant celebrations, eFootball™ positions itself as more than just a global game—it’s embracing localized experiences that resonate with Indian fans.
The Diwali Cup blends competition with festivity, giving players a chance to celebrate India’s most joyous season on and off the virtual pitch. Top performers competing for prize money while representing their football hero creates a uniquely Indian gaming experience.
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With 30 years of football gaming heritage (from Winning Eleven to eFootball™), KONAMI is ensuring Indian fans remain at the heart of their global strategy—one legendary player card at a time.
FAQs
How can I participate in the Diwali Cup?
Register via the eFootball™ India Discord server before October 16, 2025, with matches running October 16-30 for a ₹1 lakh prize pool.
When will Sunil Chhetri’s card be available?
His exclusive player card launched October 9, 2025, with the Sunil Chhetri Starter Set available for purchase from November onwards.
