The Premier League could be preparing for a new broadcasting service in 2025. A tech giant is setting itself up for a huge bid for the streaming rights to various football matches in England that would have them competing with Amazon, Sky Sports, and BT.
Sky Sports and BT Sports night lose Premier League rights: new tech finals gearing up for a big bid
The consideration rights would let the giants show not only the Premier League games but also any matches conducted by the English Football league, as Bloomberg suggests.
Earlier reports revealed that Apple was set to increase their live football coverage after getting inside the Premier League with a documentary about the European Super League and now are willing for the live rights as well.
This would indicate that Apple rival Amazon in a streaming rights rivalry as the tech giants consider the English Football market as a significant area for expansion. Currently, Amazon Prime has exclusive rights to two rounds of Premiere League games a season, broadcasting two games a season in a deal that is reportedly worth €30 million. They have even secured rights to Champions League games this season.
The deal is on till 2025
The deal is on till 2025, when Apple would consider obtaining rights for Premiere League fixtures and put up the competition with Amazon, BT, and Sky.
The present Premier League broadcasting rights cycle started in 2022 and is worth a mammoth €10.4 billion, as €5.1 billion of this comes from their domestic contracts with Sky, BT, Amazon, and BBC.
Recently, Apple signed a €2 billion contract to show Major League Soccer matches for the next decade, which further nurtured their ambition to expand into English football.
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