Samsung Electronics has partnered with Warner Bros. and DC Studios to create immersive Superman experiences celebrating the latest film’s July 9th release. The global campaign “It’s not just big. It’s super big” brings the Man of Steel to Samsung’s big-screen TVs and retail locations worldwide.
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Campaign Highlights & Fan Activations
Samsung’s Superman partnership delivers entertainment across multiple touchpoints:
| Region | Activation Type | Key Features |
|---|---|---|
| London | Daily Planet Newsstands | The Shard, Kings Cross Station |
| Asia | Interactive Pop-ups | Malaysia, Vietnam, Korea malls |
| Global | Social Media Challenge | Win 98″ Samsung TV prizes |
| Digital | Superman Art Collection | Free DC Comics artwork |
Free Superman Digital Art Collection
Samsung Art Store is featuring a limited-time 10-piece Superman digital art collection from DC Comics, available free from July 1 through August 31. Compatible with The Frame, 2025 QLED, and Neo QLED models, this collection brings Superman’s heroic legacy directly into homes.
“Samsung is committed to creating a richer and more meaningful entertainment experience,” explains Hun Lee, Executive Vice President of Samsung’s Visual Display Business. The partnership helps fans “engage more deeply with the stories and characters they love.”
Super Big TV Experience
Samsung’s promoting its large-screen TV lineup alongside the Superman release:
- 98″ Class displays for cinema-like viewing
- 100″ and 115″ options across Neo QLED and Crystal UHD
- AI-powered enhancements for smoother images and deeper contrast
- Stunning picture quality optimized for home entertainment
Interactive Mall Experiences
Major shopping centers across Asia will feature Superman-themed installations including photo booths, immersive pop-up displays, and hands-on Samsung product experiences. These activations create memorable touchpoints connecting the film’s excitement with Samsung’s technology.
Global Social Media Challenge
Fans can participate in Samsung’s social media challenge by sharing event photos or videos for chances to win “super prizes,” including Samsung’s flagship 98″ TV. The campaign extends the Superman experience beyond traditional advertising into interactive engagement.
Why This Partnership Matters
The collaboration represents Samsung’s strategy to merge entertainment content with premium display technology. By partnering with DC Studios for James Gunn’s Superman – the first film in DC’s new cinematic universe – Samsung positions its large-screen TVs as the ultimate home viewing experience.
For more Samsung entertainment partnerships, visit Samsung‘s official website.
FAQs
How long is the Superman art collection available on Samsung Art Store?
The collection is free from July 1 through August 31, 2025.
Which Samsung TV models support the Superman digital art collection?
The Frame, 2025 QLED, and Neo QLED models are compatible with the collection.
