Counterpoint Research, a global industry analysis firm, released their Q3 2020 reports related to the global smartphone market. Recently, Counterpoint Research published an infographic in which they mentioned a lot of things related to the smartphone market in this quarter. They analyzed the data and presented various conclusions. You can see the infographic here.
According to them, the global smartphone market is still recovering from the effects of the coronavirus pandemic. The lockdowns all around the world caused a major fall in the number of smartphone sales worldwide last quarter. But this quarter, companies around the world are trying to make a comeback. Global Smartphone Market purchase decreased by 4% year-on-year (YoY) in Q3 2020. If we compare quarter-on-quarter performance, there has been a 32% increase. Many shops were allowed to open as countries were looking to ease restrictions and open their economy. The total number of smartphone units sold 366 million units in all.
The Indian smartphone market, the second-largest in the world, has been showing good recovery. The total shipments grew 9% year-on-year (YoY) and 188% quarter-on-quarter (QoQ) respectively. The total number of sales was cumulated to be 53 million units.
Let’s now delve deeper. When it comes to brands, Samsung once again proved their dominance worldwide. The South Korean company led the sales in three out of the five major regional markets. These three regions were Europe, LATAM (Latin America), and MEA (the Middle East & Africa). The two regions left are North America and Asia which were dominated by Apple and Huawei respectively. Xiaomi may have not been a leader in any market but they have performed well to get into the top 5 charts in three of the major markets. Cumulatively, Xiaomi pipped Apple to claim the 3rd spot in the Smartphone Market worldwide with a 13% market share and 75% QoQ growth. Another important point of this analysis was that Realme became the fastest company in the world to record 50 million since its inception.