Samsung is set to unveil its 2026 vision for AI-driven customer experiences at CES, the world’s largest consumer electronics exhibition. JB Park, President and CEO of Samsung Southwest Asia, announced that Samsung AI appliances are approaching another turning point, delivering differentiated experiences that deeply understand users’ daily lives and enhance everyday living value.

Bespoke AI Lineup Gets Smarter Upgrades

Samsung will showcase improvements in home living merging AI-powered customized care with powerful hardware-supported performance. The enhanced Bespoke AI living appliance lineup features smarter fabric care, intuitive temperature control, and more convenient cleaning experiences, all designed to adapt to users’ lifestyles through seamless device synergy.

CES 2026 Highlights	Details
Event Date	January 4, 2026 (The First Look)
Location	Las Vegas
Key Focus	AI appliances, Micro RGB TVs
Featured Products	AirDresser, Laundry Combo, WindFree Pro AC, Jet Bot
TV Leadership	20 years as world’s #1 TV brand
Refrigerator Innovation	Google Gemini integration (first in refrigerators)
AI Vision Upgrade	Expanded food recognition capabilities
India R&D	10,000+ engineers, 3 R&D centers + design center

Featured innovations include the upgraded Bespoke AI AirDresser, Bespoke AI Laundry Combo, Bespoke AI WindFree Pro Air Conditioner, and the flagship Bespoke AI Jet Bot Steam Ultra robot vacuum. Each product leverages AI to deliver personalized experiences based on user behavior patterns.

Micro RGB TV Lineup Expands Premium Viewing

Samsung, the world’s leader in TVs for 20 consecutive years, will showcase an expanded Micro RGB TV lineup. The new expansive range introduces the next evolution of Samsung’s Micro RGB display technology, setting a new standard for premium home viewing at “The First Look” event on January 4.

According to Samsung India Newsroom, the company will also present a new Bespoke AI Refrigerator Family Hub equipped with upgraded AI Vision. The feature’s key upgrade is its functions built with Google Gemini, marking the first time this AI is integrated into a refrigerator.

Google Gemini Powers Food Recognition Revolution

The upgraded AI Vision makes Samsung more fluent in food recognition and expands kitchen experience reach. Previously, it could recognize up to 37 types of fresh food and 50 types of pre-registered processed food on-device. The latest version unveiled at CES unlocks existing limitations to recognize more food items, offering comprehensive and flexible experiences.

For more on smart home innovations, Samsung employs over 10,000 engineers in India involved in AI transformations the brand has set its sights on for the next 30 years. With three R&D centres plus a design centre, India contributes not only to local innovations but also global products and technology.

JB Park emphasized that as Samsung focuses on smart homes, connected living, and intelligent devices driven by AI, India will play a key role in leading global innovations. The company’s SmartThings ecosystem and open collaboration with partners deliver seamless connected experiences across all devices.