Samsung India has launched the ‘Big Bespoke AI Fest’ running from January 8-31, 2026, offering Republic Day, Pongal, and Makar Sankranti deals on Bespoke AI home appliances. Consumers can enjoy up to 50% discounts and ₹20,000 cashback on refrigerators, washing machines, air conditioners, and microwaves across Samsung.com, leading e-commerce platforms, and retail outlets nationwide.
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Smart Home Upgrades Get More Affordable
The festive campaign emphasizes connected living with special financing options including ‘1 EMI Off’ on T-Combo and select top load washing machines. Samsung’s approach targets consumers looking to transform their homes into intelligent spaces with AI-powered appliances that seamlessly integrate into modern lifestyles.
Category-Wise Cashback Offers
| Category | Cashback | Products Covered |
|---|---|---|
| Refrigerators | Up to ₹20,000 | Frost-Free Double Door, Side-by-Side |
| Refrigerators | Up to ₹6,000 | Frost-Free models |
| Washing Machines | Up to ₹10,000 | Front Load, Washer Dryers |
| Air Conditioners | Up to ₹4,000 | Select AC models |
| Special Offer | 1 EMI Off | T-Combo, Top Load Washing Machines |

Extended Warranties Add Long-Term Value
Beyond immediate discounts, Samsung sweetens deals with industry-leading warranty benefits: 10-year warranty on Ceramic Enamel Cavity for microwaves and 5-year comprehensive warranty on air conditioners. These extended protections provide long-term peace of mind rarely seen in home appliance promotions.
Select microwave models come with complimentary Borosil kits, adding practical value for kitchen upgrades. The combination of upfront savings, cashback, extended warranties, and free accessories creates comprehensive value for consumers considering premium appliance purchases.

Republic Day Timing Maximizes Savings
The January 8-31 window captures multiple festive occasions—Republic Day celebrations, Pongal harvest festival, and Makar Sankranti—when Indian households traditionally make significant purchases. Samsung positions Bespoke AI appliances as future-ready solutions rather than mere replacements, emphasizing smart features and connectivity.
The ‘1 EMI Off’ financing option specifically targets premium products like T-Combo refrigerators and advanced washing machines, making high-end appliances more accessible to middle-class buyers during the festive period when consumer sentiment is strongest.
For smart home enthusiasts at TechnoSports tracking appliance deals, this festival represents the best Samsung pricing in recent months. Check Samsung India’s official site for complete offer details and eligible models.
FAQs
When does Samsung’s Big Bespoke AI Fest run?
From January 8 to January 31, 2026, across Samsung.com, e-commerce platforms, and retail outlets.
What’s the maximum cashback available during the sale?
Up to ₹20,000 on select Frost-Free Double Door and Side-by-Side refrigerators, with varying amounts across other categories.





