Gaming enthusiasts, mark your calendars! The highly anticipated ROG Xbox Ally is reportedly targeting a late October 2025 release, though Microsoft’s pricing strategy remains fluid due to ongoing economic uncertainties.
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Launch Window Confirmed
According to Windows Central’s latest report, both the standard ROG Xbox Ally and the premium Xbox Ally X are tentatively scheduled for late October release. This aligns with earlier holiday 2025 projections following the handhelds’ reveal at this year’s Xbox Games Showcase.
Pricing Mystery Deepens
Here’s where things get interesting – those rumored price points might not be set in stone:
| Model | Rumored Price | Status |
|---|---|---|
| ROG Xbox Ally (Base) | $499 | Not confirmed by Microsoft |
| ROG Xbox Ally X (Premium) | $799 | Pricing still under review |
| Launch Window | Late October 2025 | Tentatively confirmed |
Why the Price Uncertainty?
Microsoft’s hesitation stems from real-world economic pressures. U.S. tariffs on products manufactured in China and Taiwan – where ASUS produces these devices – are creating pricing headaches. This economic reality is forcing Microsoft to carefully balance competitive pricing with profitability.
Powerful Specs Under the Hood
The gaming handheld duo packs serious hardware punch:
Base Model Features:
- AMD Ryzen Z2A processor
- Optimized for battery life
- Performance-efficiency balance
Premium X Model Highlights:
- AMD Ryzen AI Z2 Extreme Processor
- Higher frame rate capability
- Enhanced visual fidelity
Display Decision Explained
Surprisingly, neither model features an OLED display. ASUS prioritized VRR (Variable Refresh Rate) support over premium screen technology, citing power consumption and cost considerations. The LCD panels were deemed the “better choice” for overall user experience.
Gaming Market Impact
The ROG Xbox Ally represents Microsoft’s bold push into the portable gaming space, directly challenging Steam Deck’s dominance. With handheld gaming growing rapidly, this launch could reshape the competitive landscape.
The success will largely depend on that final pricing sweet spot – something Microsoft is still calculating very carefully.
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Sources: WCCFtech | Windows Central
