The Korean Business Research Institute has released its September brand reputation rankings for individual rookie idols, and the results are nothing short of a clean sweep. One group, five members, five spots at the very top — RESCENE has officially taken over this month’s chart.
How the Rankings Work
These rankings are calculated using big data collected between August 2 and September 2, analyzing consumer participation, media coverage, interaction, and community awareness for each rookie idol. It’s a comprehensive look at who’s genuinely capturing public attention — not just streaming numbers, but real conversation and engagement.
RESCENE: Overview
| Rank | Idol | Brand Reputation Index | Monthly Change |
|---|---|---|---|
| 1 | Woni (RESCENE) | 2,857,659 | +13.93% |
| 2 | Zena (RESCENE) | 1,276,749 | +12.26% |
| 3 | Liv (RESCENE) | 1,107,096 | +0.53% |
| 4 | Minami (RESCENE) | 1,032,418 | — |
| 5 | May (RESCENE) | 977,044 | +2.49% |
Woni’s Continued Dominance
Woni retained her No. 1 position for yet another month, and her numbers tell a compelling story. Her score jumped nearly 14% since August, driven by high-frequency keywords like “Like Woni” and “superstar,” alongside consistently positive associations such as “lovely” and “cheer on.” Even more striking is her positivity rate — a remarkable 94.32% of public reactions toward her were positive, a figure most idols would envy.
Beyond the Top Five
While RESCENE claimed the entire podium and then some, other rookie groups still made meaningful appearances further down the list. ILLIT’s Wonhee landed at No. 6, followed by CORTIS’s Keonho and TWS’s Dohoon. Groups like Hearts2Hearts, KiiiKiii, MEOVV, and even global act KATSEYE’s Manon also secured spots within the top 30, showing that competition among rookies remains fierce even as RESCENE pulls ahead.
Why This Matters
Brand reputation rankings like these, compiled by the Korean Business Research Institute, are closely watched indicators in the K-pop industry — they often influence brand endorsement deals, media coverage priorities, and an idol’s overall marketability. RESCENE’s sweep signals that the group isn’t just performing well musically, but is genuinely resonating with the public at an individual level, member by member.
For more K-pop rankings, idol updates, and industry insights, visit technosports.co.in.
FAQs
Which idol group dominated September’s rookie brand reputation rankings?
RESCENE swept all top five spots, led by member Woni at No. 1.
How are these brand reputation rankings calculated?
They’re based on consumer participation, media coverage, interaction, and community awareness data collected over a month.
