Realme has expanded its collaboration with KHY Electronics to locally produce audio products in Noida. It is also in talks with other Indian contract producers to bring a host of other audio and wearable devices to the country as per the company’s well-known authoritative Madhav Sheth.
“We have hoarded Rs 26.7 crore just to make one product with KHY and will also do it further to bring more products to India. We will be bringing 6-8 products to the list before the 2022 end. All will be made locally and that will determine how much gradual contribution is needed,” Realme India CEO Madhav Sheth told ET.
Realme to start local manufacturing
Realme is looking to extend its local manufacturing and is thinking to make alliances with three capable partners as well. He said that investment and future plans to broaden the manufacturing ecosystem will develop over 1000 jobs. Presently, OPPO, Wingtech Mobiles, and DBG Technology manufacture smartphones for Realme, while Bhagwati and Videotex look after smart TVs for the brand.
As for smartwatches, he said the people are looking at a second screen on top of their health/fitness needs, which is increased the advancement in the segment. “This has started for audio and wearables in India. We want to start production in India. We will extend the ecosystem and are appraising talks with partners for audio and wearables,” he added.
Talking about 5G, the administration said the 5G auction announcement is a “positive” sign for the handset ecosystem and will permit the brands to bring more rock-bottom 5G phones to the market. “We have brought rock-bottom phones and will continue to communize 5G. 50% of our handset portfolio will be 5G-enabled. In the above Rs 15,000 price section, 90% of the portfolio will be 5G,” Sheth said.
The top associative further added that Realme will now concentrate on bringing more 5G phones in the Rs 10,000-Rs 15,000 price segment to drive buyers into 5G. “We will give more options for people to select a 5G phone instead of a 4G phone with the best specification possible,” noted Sheth
