Silver hair, a grand hanbok, and a snack shop that grants wishes — Ra Mi Ran’s latest role is unlike anything she’s done before, and the newly released stills prove she was born to play it. Strange Snack Shop Jeoncheondang is shaping up to be May’s most enchanting Korean film, and here’s everything you need to know.
Ra Mi Ran Film Details — At a Glance
| Detail | Info |
|---|---|
| Film Title | Strange Snack Shop Jeoncheondang |
| Genre | Fantasy / Drama |
| Based On | Japanese bestselling novel |
| Lead Actress | Ra Mi Ran (as Hong Ja) |
| Rival Character | Lee Re (as Yomi, owner of Hwaangdang) |
| Theatre Premiere | May 29, 2026 |
| Follow-up | 12-episode series in the second half of 2026 |
| Makeup Duration | ~2 hours 30 minutes per session |
| Wig Weight | ~3 kilograms |
What Is Strange Snack Shop Jeoncheondang About?
Based on a Japanese bestselling novel, Strange Snack Shop Jeoncheondang is a fantasy film about magical events that take place when customers carrying lucky coins visit Jeoncheondang, a snack store that grants wishes. The live-action film was produced in South Korea and is scheduled to hit theaters in May, followed by a 12-episode series release in the second half of the year.
The concept taps beautifully into the tradition of magical realism — where the fantastical exists quietly alongside the everyday, and ordinary people find extraordinary help when they need it most. A wish-granting snack shop visited by people carrying lucky coins is the kind of premise that feels both whimsical and deeply human. Ra Mi Ran plays Hong Ja, the owner of Jeoncheondang, who gives special snacks to people with different worries and personal stories.
Ra Mi Ran’s Stunning Transformation
The stills are genuinely striking. Newly released photos show Ra Mi Ran’s transformed look, featuring a grand hanbok and silver hair, with a strong resemblance to the original character and an added sense of mystery that gives her a distinctive on-screen presence. soompi
The duality of her character comes through clearly across the different stills. She shows a friendly side by offering warm smiles to customers, while also showing a more human charm through her signature cheerful facial expressions. In contrast, the mood shifts sharply in stills where she faces Yomi (Lee Re), the owner of rival shop Hwaangdang — instead of a gentle demeanor, she displays a cold charisma that builds tension. soompi
The Physical Commitment Behind the Magic
What makes this role even more impressive is the physical toll behind the visual magic. Ra Mi Ran continued filming for long hours while wearing a wig weighing about 3 kilograms and multiple layers of hanbok, going through an average makeup process of about 2 hours and 30 minutes each time. soompi
That’s the kind of dedication that rarely makes headlines but absolutely shows on screen. Ra Mi Ran reflected on the experience, saying, “Hong Ja is already a character familiar to many readers, so I felt a lot of pressure. I wanted to portray a Korean-style Hong Ja by blending my own warm and approachable image.” She added, “The moment I stepped onto the Jeoncheondang set with silver hair and a hanbok, it felt like I had entered a fairy-tale world.” soompi
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