PokerBaazi, India’s premier poker platform, has unveiled its captivating new brand campaign titled ‘Tu Poker Khelta Hai Kya?’ featuring Bollywood superstar and brand ambassador Shahid Kapoor. This innovative campaign skillfully showcases the idea that every Indian harbors natural poker abilities, drawn from everyday life experiences, which can be harnessed to master the game of poker.
PokerBaazi launches its new brand campaign ‘Tu Poker Khelta Hai Kya?’ featuring Shahid Kapoor
Discover Your Hidden Poker Talent
Centered around the engaging theme ‘Jo life mein khelta hai wo Poker bhi khel sakta hai’, the campaign cleverly utilizes satire to depict scenarios where Shahid Kapoor demonstrates quintessential poker skills — such as quick decision-making, strategic thinking, reading people, and maintaining composure under pressure — in ordinary life situations. These moments lead observers to marvel if he indeed is an adept poker player, blending the worlds of daily life and poker expertise seamlessly.
Navkiran Singh, Founder and CEO of Baazi Games, emphasized, “Poker is not just a game; it’s a mind sport requiring specific skills. Our latest campaign brings to light a simple yet profound insight — the inherent skills we Indians use in our day-to-day lives can empower us to play poker, and playing poker, in turn, enhances these very life skills.”
Strategic Creativity Meets Wide Reach
Crafted in collaboration with the creative agency Talented, the brand films are strategically broadcasted during the Indian Premier League on Jio, ensuring maximum visibility. Additionally, the campaign is complemented by an extensive Out-of-Home (OOH) presence spanning multiple cities, aiming to cement PokerBaazi’s position in the Indian market.
PokerBaazi has always championed the importance of skill and strategy in poker. The recent 2024 edition of India’s grandest poker tournament, the National Poker Series India, underlines this commitment. Welcoming participants from 23 states and awarding 450 prestigious poker medals, the series witnessed an impressive 80% year-on-year growth in participation, with over 230,000 entries. This remarkable achievement highlights the burgeoning popularity of poker in India, further propelled by PokerBaazi’s groundbreaking campaign.
A Milestone for Indian Poker
Through its latest brand initiative, PokerBaazi is set to further expand the poker landscape in India. By drawing parallels between everyday skills and poker competence, the campaign not only demystifies the game for the masses but also invites them to explore and refine their innate abilities through poker. With Shahid Kapoor leading the narrative, ‘Tu Poker Khelta Hai Kya?’ promises to resonate widely, inspiring a new wave of poker enthusiasts across the nation.
Whether you’re a seasoned player or curious about the game, PokerBaazi’s fresh campaign is a call to action — to recognize and nurture the poker player within, leveraging life’s lessons on India’s biggest poker platform.
