Panasonic Life Solutions India (PLSIND), a well-known technology company, has introduced its latest range of refrigerators that are manufactured in India. These new refrigerators, part of Panasonic’s Prime Convertible series, offer increased capacities and upgraded features. One notable feature is the bottom-mounted freezer, situated at the bottom of the refrigerator, which provides convenient storage and easy access to fruits and vegetables in the fridge compartment.
Available at a starting price of INR 55,490, the new Prime Convertible bottom-mounted refrigerators come in net capacities of 401 and 357 litres. Additionally, Panasonic has also launched a budget-friendly frost-free refrigerator with a capacity of 260 litres, starting at INR 23,490. The new range of refrigerators can be purchased from Panasonic brand shops, the company’s D2C platform (store.in.panasonic.com), major retail outlets, and popular e-commerce portals.
Panasonic Expands its Refrigerator Lineup with All-New Made-in-India range, Featuring Innovative Bottom Mounted design
The new bottom-mounted range comes with an electronic display and control panel for easy operations and a special Prime Fresh Zone in the fridge compartment. It has flexi expandable storage that can convert both prime fresh zone and the freezer into fridge mode increasing the storage space for vegetables and food items. Its Flexi multi-mode operation gives the convenience of running two Prime Fresh modes simultaneously in the Prime Fresh Zone and Freezer thereby saving more time.
Panasonic Marketing India’s Managing Director, Fumiyasu Fujimori, commented on the launch, stating that their products are developed based on consumer insights. A recent syndicated survey conducted by the company revealed that 92% of respondents faced difficulties in storing food for longer durations, with 86% expressing concerns about food losing its nutrients.
Additionally, the survey found that 58% of Indian consumers facing defrosting issues were worried about the loss of taste, nutrients, and freshness, particularly when it came to cutting frozen meat items. Another 54% mentioned challenges associated with defrosting stored food. These consumers are searching for refrigerators that allow for the storage of raw or cooked food items for extended periods while maintaining freshness, nutrients, and quicker defrosting times.
“Taking into account the consumer concerns we have identified, we have developed and designed our latest line of refrigerators specifically for the Indian market. These refrigerators incorporate our innovative proprietary technologies, which aim to alleviate the common challenges faced by our customers on a daily basis. Additionally, it gives me great pleasure to announce that these refrigerators are produced in India, showcasing Panasonic’s dedication to the Make in India initiative. With this introduction, we envision achieving a substantial increase in the refrigerator segment growth during the fiscal year 2023-2024,” Mr. Fujimori further explained.
Mr. Sandeep Sehgal, Director – Home Appliances, Panasonic Life Solutions India, “Aligned with the identified consumer habits, we addressed their primary concerns related to prolonged freshness, preserving nutrients and easy defrosting with our state-of-the-art Prime Convertible technology. This innovative technology serves as a culinary companion, optimizing cooking time while retaining the delectable flavour of food items.
Unlike conventional refrigerators, our new large-capacity bottom-mounted refrigerators have been designed keeping in mind the evolving lifestyles of Indian consumers, with a particular emphasis on maintaining spinal health. The Prime Fresh technology comes with 4 advanced time-saving modes – Tiffin Fresh, Pro-marinate, Instafresh, and Prochill to make cooking faster, make food delicious and store food ultra fresh for 7 days. These features have been captured in our digital marketing campaign too which is going live across our social platforms today.”
The series also includes a high-quality finish and a fresh, streamlined design in a stylish diamond-black color. Using AI Econavi technology and a 6-speed Inverter compressor, these refrigerators optimize the internal temperature by monitoring factors such as environmental temperature, compressor speed, and door usage. This advanced system reduces energy consumption by up to 10% while ensuring the food remains fresh and nutritious. Additionally, the AG Clean Technology guarantees the elimination of 99.9% of bacteria and mould, promoting food freshness and health. The refrigerator is backed by a comprehensive 3-year warranty, the longest in the industry, with an additional 10-year warranty on the compressor.
Affordable, No-frost refrigerator (capacity: 260 litres)
Panasonic has introduced a new frost-free refrigerator with a capacity of 260 litres, along with their Prime Convertible bottom-mounted refrigerator range. Priced at INR 23,490 onwards, this budget-friendly option combines essential features, making it accessible to a larger audience. With this addition, Panasonic aims to provide quality refrigeration solutions that meet the diverse needs and budgets of consumers.
The refrigerator is equipped with advanced features such as AI ECONAVI technology, which utilizes 7 sensors for efficient operation. It also includes a surround airflow cooling system and toughened glass shelves for durability. The 6-speed Inverter compressor ensures optimal performance, while the AG clean technology keeps the interior clean and fresh. The LED lighting provides ample illumination, and the Ice Tray with a double Twist allows for easy ice removal. The refrigerator is available in various color options, including Electric Grey, Ocean Blue, and Harnel Floral Blue. Additionally, it is backed by a comprehensive 1-year warranty and a 10-year warranty specifically for the compressor.
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