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Hearmo launches HearPods Air TWS ENC Earbuds Featuring Large 13mm Drivers for Rich, Deep Bass

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Hearmo, a leading manufacturing and distribution brand known for its innovative and affordable audio devices and accessories, officially launches its premium gaming Bluetooth wireless Earbuds HearPods Air. The new TWS aims to compete in the segment with superior audio performance and feature-rich characteristics with an affordable price tag. Salient features of the HearPods Air include premium aesthetics, ergonomic design, large dynamic drivers, the latest Bluetooth and ENC technology, and a lot more.

The Hearmo HearPods Air is crafted with premium aesthetics and a highly ergonomic design language and is available in two classic colors — Blue and Black. Flip-open the case lid and the buds instantly turn on and pair with your smartphone, ready for entertainment before it even reaches your ears. The lightweight sweat-resistant IPX4 ABS body bears a unique angle for a snug fit, ensuring high comfort for all-day use.

The large 13mm dynamic drivers of Hearmo HearPods Air are optimized to deliver rich and deep bass sound. Immerse yourself into music with its rich audio performance, or keep the adrenaline high with its deep punchy bass when gaming or binging on movies. Switch to Gaming Mode which activates low-latency and real-time audio that completely changes your gaming and movie experience.

Each earbud stem hosts a touch-sensitive surface that allows you to take complete control over your music, adjust the volume, answer voice and video calls, and even call on your smartphone’s voice assistant. Its quad internal microphones feature ENC technology to cut off unwanted environmental noise, ensuring your voice is crisp and clear at the receiving end. The HearPods Air TWS Buds offer a playback time of 5 hours on a single charge, while the 3C Fast-Charging case (with USB-C) adds 2x more for a whopping 15 hours of battery life. And lastly, the ASAP Charge feature can give you a huge 40 minutes of playtime with just a 5-minute charge.

Pricing and Availability:

The Hearmo HearPods Air is available in the market at an introductory price of INR 999 (MRP 2,999). Users can buy this product from the company’s official website Hearmo.in and other leading retail stores across India and is backed with a 1-year warranty.

How the Scammers are leveraging the FIFA World Cup 2022

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With the FIFA World Cup 2022 in Qatar kicking off on November 20, the event is one of this year’s most important global events that will attract hundreds of millions of football fans from all over the world. As a result of the buzz surrounding the event, online fraudsters are expected to invariably leverage the event to defraud not only sports fans, as ESET has reported before.

To protect and warn consumers from falling prey to such scams, researchers from ESET, a global digital security leader, have examined the methods that scammers are using in the run-up to the upcoming edition of the quadrennial tournament.

Lottery scams

Lottery scams are a tried-and-tested variety of scam. Criminals make victims believe they won a cash prize or a ticket or hospitality package to watch a match in person. The real intention, however, is typically the same: get you to hand over your personal data or money or unwittingly download info-stealing malware into your device.

ESET researchers have detected a number of global phishing campaigns that seek to trick people into thinking that they won a lottery prize. To collect your “winnings”, it appears that you only need to fill in a few fields via a form and provide personal details, such as your full name, date of birth, and phone number.

As in the example below, the announcement may come complete with the name of a contact person who will, supposedly, help you claim your prize. At some point, the agent will let you know that before you can actually claim your winnings there is some tax or fee to be paid. Once the transfer is completed, the scammers have accomplished their objectives: they’ve stolen your money and personal information for follow-on fraud or in order to sell it to other crooks.

Fake lottery win announcement that uses the World Cup as a lure

Rogue websites and ticket scams

There is also a more convincing variety of phishing fraud that involves rogue websites posing as the real ones. Links to them are also distributed through spam emails, via fake social media profiles or in discussion forums.

Regardless of whether these sites are spitting images of legitimate sites or not, the key thing is that they are designed to steal personal and financial data, login credentials and other sensitive information, or as a way to install malware on victims’ devices.

For example, the website below poses as the official World Cup site, including in its mimicking of the real URL – https://www.qatar2022.qa/ (take note of the .pro top-level domain in the imposter website shown below). The cybercriminals also created a ‘gateway’ for people to buy their tickets, where the victim must first supply their personal data. Once stolen, this data can be misused or sold immediately to other fraudsters.

Fake copy of the official FIFA World Cup website

A number of people have already reported being contacted via email by “FIFA officials” who offered tickets for sale. Meanwhile, Reddit users are sharing message exchanges with people offering fake printed tickets. 

Scammers trying to resell “tickets” on Reddit. Source: Reddit.

In particular, consumers who are still looking to buy tickets to watch any of the games need to beware of scammers. It is worth mentioning that Qatar 2022 only has digital tickets, with the only exception being last-minute, over-the-counter purchases that can only be done in person directly at two possible offices in Doha, Qatar. Resale of unauthorised tickets is prohibited in Qatar and penalties can be very severe. The only way to resell tickets and purchase them is through the official FIFA ticket resale platform.

Other ways to get scammed

Beyond traditional methods of scam, a crypto token that was recently launched and received accusations of being a cryptocurrency scam because of the sudden drop it suffered after a sustained rise. Even though its founders have assured that the accusations are false, it is always advisable to be careful when investing money.

Messages sent via WhatsApp and involving bogus giveaways, fake social media profiles or even malicious ads that redirect you to rogue websites are very common ways to catch consumers by surprise. One must always be on the lookout for suspicious ads and messages and don’t fall for unexpected windfalls. As we have seen in other cases, scammers often take advantage of major events, trending topics or emergencies to ramp up their criminal activity.

Tips to stay safe

  • You can’t win a lottery if you didn’t buy a ticket. If someone tries to convince you otherwise, it is a scam.
  • Don’t pay someone in order to receive a prize. Advance fee schemes are a way of stealing your money. 
  • Look out for phishing attacks. Don’t click on links or attachments in emails or other messages unless you’re sure they’re legitimate, especially if the messages are unsolicited and request your personal data. 
  • Similarly, watch out for rogue websites. Pay attention to the websites you visit, and always search for grammar and spelling mistakes, weird URLs or a lack of security certificates or other signs that something is amiss, especially if that website is asking for your money or personal information.
  • Don’t hand over your personal information to whoever asks for it – it could be misused for fraud right away or further sold on the dark web.
  • Use two-factor authentication on all accounts, especially those containing your sensitive information. This reduces the chances of hackers cracking them open with stolen/phished passwords.
  • Use reputable, multi-layered security software with anti-phishing capabilities.

Read: Here are all the rules imposed by the Qatari government for the FIFA World Cup 2022

Inbase Launches Three New Travel-Friendly Fast-Charging Powerbanks

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In this fast-paced life where connectivity is the key to keeping up with things, advanced charging devices are the need of the hour. Keeping in mind the trend of wireless charging India’s leading Mobile Accessories brand Inbase launches 3 new high-capacity travel-friendly devices. While the Inbase Style and Cruze Powerbank are meant for those frequent travelers who need fast charging on the go, the Inbase Club Power bank is for those who want to keep their phone charged without the hassle of tangled wires.  

On the launch of the new series of power banks, Nitesh Kumbhat, Co-Founder, Inbase said, “Witnessing the great success of our smart chargers in the past, we are delighted to launch 3 new power banks as an addition in this segment. Aspiring to serve the growing customers’ demand for reliable and affordable products we have introduced these products, to bridge the gap of high-quality fast charging power banks. Owing to our R&D, we aim to continue to be at the forefront in providing a new level of versatile user experience”.

Inbase Style 10000mAh – PD 22.5W + Wireless Powerbank:

The feature-rich of the lot is the Inbase Style power bank that sports wireless charging of upto 15 watts and PD output with up to 22.5 watts of power. Built with an ergonomic design, this device is crafted with a solid body for longer durability that protects the internal 10000mAh Li-Polymer battery from external damage. The Style power bank features multiple output ports, which include dual USB A ports and a USB-C PD Port for fast charging of up to four devices simultaneously, including its wireless charging surface. Additionally for protecting the gadgets from damage is its internal Smart IC that guard against overvoltage, overcurrent, overheating, and overcharging.

Inbase Cruze 10000mAh – PD 22.5W Powerbank:

Solid build with a sleek and premium anti-scratch aluminium metal casing, the Inbase Cruze is a power bank for charging your gadgets in style. The device features a 10000mAh Li-Polymer battery and is lightweight and compact for easy portability. With dual inputs and triple outputs, the Cruze sports two USB-A (18W) and a USB-C PD (22.5W) port for fast charging (QC3.0) up to three devices simultaneously. Furthermore, an LED indicator keeps you informed about the internal battery’s charge status with each LED indicating up to 25% of the charge remaining. Moreover, the Smart IC inside the power bank keeps the devices protected from damage against overvoltage, overcurrent, overheating and overcharging.  

Inbase Club 10000mAh – 4-In-1 Powerbank:

The Inbase Club power bank is the most portable of the lot that boasts universal compatibility without the need to carry around any USB cables. Designed with a unique casing, this power bank comes with four in-built USB Cables (USB-A, USB-C, Micro USB, and Lightning) that are neatly tucked flush within the rear panel. These cables help fast charge almost any device that needs a battery top-up and charge up to four different devices simultaneously with up to 12 Watts of total power. The internal 10000mAh Li-Polymer battery’s status is displayed using an LED display that is neatly hidden below the translucent front face. And yes, like the other two, the Club also protects your devices from damage against overvoltage, overcurrent, overheating and overcharging. 

Pricing and Availability:

The Inbase Style, Inbase Cruze and Inbase Club Power bank are available in the market at affordable price point of INR 1,899, INR 1,299, and INR 999 respectively, backed with a 1-year warranty. Users can buy these power banks from the company’s official website Inbasetech.in, Amazon.in, Flipkart.com, and other leading online and offline stores across India. 

Realme’s upcoming smartphones: Realme 10 Pro Plus and Realme 10 Pro

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On November 17, Realme is scheduled to unveil the Realme 10 series in China (Thursday). The live broadcast of the conference will start at 2 PM GMT+8 and be available on Weibo and other popular Chinese video streaming services.

The introduction of numerous smartphones is not anticipated for the following week. Realme is the only company with an event planned.

Realme 10 Pro and 10 Pro plus details

Realme 10 Pro

In the new launch segments three models—the Realme 10, Realme 10 Pro, and Realme 10 Pro+—were supposed to be introduced by the company. But earlier today, it had made the vanilla model announcement.

Realme 10 Pro

Model RMX3663 is the designation for the Realme 10 Pro. The memory combinations are anticipated to be 8GB + 128GB, 8GB + 256GB, and 12GB + 256GB.

It will have a 6.78-inch FHD+ screen. The unknown is the sort of panel. The device is reportedly equipped with a 16MP main camera and two 2MP sensors (likely for macro and depth). It will have 16 megapixels, even for the selfie camera.

A Qualcomm Snapdragon 695 SoC is most likely going to power the gadget, and Android 13 will be preloaded. It will also be powered by a 5,000mAh battery.

Xplore Health Technologies launches the world’s first Smart Respiratory Training device Airofit PRO in India at Rs 34,990

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  • Xplore Lifestyle launches Airofit PRO, the world’s first smart respiratory Muscles training device
  • Taking personalized training to another level, the device starts from baseline readings for age, size, gender, and preference, It takes vital lung capacity tests and breathing muscle strength and customizes the training program accordingly
  • Over 17 unique breathing sessions, Airofit PRO offers real-time live guidance and tracking platform which is unparalleled
  • Another unique element is that the device can train both inspiratory and expiratory breathing muscles in the same breath making this the most effective and easy use Training Device.
  • Airofit can be used Hands-Free for all Training.
  • It has Resistance Wheels both for Inspiratory as well as Expiratory Resistance.
  • Post-Covid, patients using Airofit consistently have shown improved vital lung capacity & respiratory strength
  • Training with Airofit could also preempt the onset or alleviate the effects of several respiratory and lung disorders including COPD, asthma, Emphysema, Interstitial Lung Disease, Lung Cancer, Sleep Apnea, Tuberculosis, Bronchitis, Pneumonia and Covid19 Pneumonia
  • It only takes 10 minutes of training with Airofit once or twice a day to get relief from shortness of breath, this works by targeting your lung capacity and improving respiratory muscles strength.
  • With winter pollution already wreaking havoc on people’s lungs and overall health, the launch of Airofit PRO is timely  
  • For a limited buyer, the company has announced an offer of 90 days free trial of its premium features

In a momentous development for respiratory health and fitness, Xplore Health Technologies, the country’s leading futuristic Medtech solutions provider has come up with a first-of-its-kind respiratory muscle training (RMT) device called Airofit PRO in collaboration with Airofit, Denmark. Lying at the intersection of advanced Medtech and modern respiratory medicine, it is the world’s first personal data-driven smart respiratory training system.

Possessing the ability to pair with a smartphone, Airofit PRO can truly personalize the breathing training experience for anyone making their respiratory muscles stronger, faster, and more efficient. Importantly, the device can train both inspiratory and expiratory muscles, another unique feature. Essentially, the device works by subjecting the diaphragm and other breathing muscles to resistance training, an exercise involving resistance wheels providing adjustable but restricted airflow to the individual. To explain, since the resistance causes fatigue in breathing muscles, it gets compensated by muscle tissue growth thereby making respiratory muscles more robust allowing longer and deeper breathing.   

Taking personalized training to a new level, the device not only factors in age, size, gender, and preference, but also takes into account the baseline vital lung capacity and breathing muscle strength of an individual, all of which are critical inputs before starting any training. The device checks Vital Lung capacity every day and tracks various parameters of lung health improvements every day. Offering 17 unique breathing sessions, the device has a real-time live guidance platform that guides a person through all exercises and sessions while tracking his progress derived from real-time data. Moreover, going beyond simple respiratory muscle training (RMT), the device also addresses other related aspects of breathing such as Respiratory strength, Vital capacity, Anaerobic threshold, and relaxation.

An easy-to-use device designed to be used separately from other physical activity, it only takes 10 minutes of training commitment with Airofit every day, and any chances of running out of breath become near-negligible within a couple of months of regular training. For a new buyer of the product, the company has announced an offer of 90 days free trial of its premium features, including goal-specific training programs.

“While most of us concentrate on overall fitness and training, we forget that respiratory strength remains the engine of all other muscle training activities. After all, breath is a crucial life force for all of us. So, we not only need to breathe the right way but possessing a high lung capacity is equally very important. And just as we go to the gym to build our muscles in our upper and lower limbs, we can also train our breathing muscles such as the diaphragm and intercostals in becoming stronger and healthier thereby boosting our respiratory muscle strength and lung capacity. Along the lines of regular muscle training, Airofit PRO also employs resistance training in order to increase the strength and capacity of our breathing muscles. In other words, using Airofit is equivalent to taking our diaphragm to the gym in a way, said Mr. Pankaj Balwani, the founder & CEO of Xplore Health Technologies.

“India suffers from the twin scourges of persistent high pollution and high respiratory disease burden. The country not only is repeatedly ranked among the most polluted countries in the world, but it also bears the global burden of nearly 30 percent of respiratory diseases. In another estimate, a whopping 10 percent of lung disease-related deaths in the world happen in our country. In fact, in the first year of Covid-19, more people died of other respiratory diseases such as pneumonia, asthma, and bronchitis than the pandemic itself. Now apart from the persisting remnants of Covid-19 and also the perpetual fear of a new mutant showing up coupled with the fact that the winter pollution is already upon us, the launch of Airofit PRO is very timely. The device has already shown impressive results for patients with post-Covid respiratory complications as well as other respiratory disorders such as COPD, lung cancer, and sleep apnea. In fact, apart from addressing respiratory issues, using Airofit also helps in boosting daily energy, lowering heart rate, lifting anaerobic levels and improve sleep and overall well-being added Mr. Balwani.

Elon Musk alerts staff that Twitter might go bankrupt

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In a mass call, Elon Musk, the newly appointed CEO and owner of Twitter, informed the staff that it was not impossible for the social media company to go bankrupt. The statement comes hours after Musk issued a mass email warning that, if subscription revenue growth is not successful in offsetting the declining revenue from advertising, the company may not “survive the approaching economic downturn.”

Twitter bankruptcy probable reasons

According to Reuters, top officials Yoel Roth, the Head of Trust & Safety, and the Chief Information Security Officer left their positions, contributing to the chaos at Twitter.

Twitter

In his account bio, Roth now describes himself as a “Former Head” at the firm. Roth was in charge of Twitter’s response to spam, hate speech, and misinformation. According to a message on the corporate Slack platform, the chief privacy officer and chief compliance officer also quit. The company’s chief advertising executive, Robin Wheeler, is one individual who chose to remain—at least for the time being.

After the privacy and compliance officials left the firm, the US Federal Trade Commission is keeping a “very close eye” on Twitter. These withdrawals put the social media at risk of disobeying legal orders, but Musk’s lawyer Alex Spiro said the team is engaged in “a positive continuous discourse” about the issue.

The FTC is keeping an eye on Twitter’s developments because social media platforms have already been used to abuse user data, including phone numbers that were provided to advertisers. The FTC is not afraid of Elon because he sends rockets into space, but Spiro made no mention of the connection in an attempt to diffuse the situation.

Source

Hardik Pandya to replace Rohit Sharma as a captain after India’s humiliating loss against England?

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The Indian team had a humiliating loss against England in the semifinals of the T20 World Cup in Australia. They couldn’t scalp a single wicket and the opposition completed their target in 16 overs. India’s powerplay performance was poor even though the lineup was approved by head coach Rahul Dravid. The BCCI has to make some tough calls since the T20 World Cup 2024 is two years away. As per speculations, Hardik Pandya is likely to take over the captaincy from Rohit Sharma in the future.

Credits- Rediff.com

Hardik Pandya to replace Rohit Sharma as a captain after India’s humiliating loss against England?

“Of course, some tough calls have to be made. It’s a bitter pill to swallow. We had preparations, sent the team early. Yes, two crucial injuries did derail our plans a bit. But that’s the nature of the game. If you see, England are also without Jofra Archer or Mark Wood. But they didn’t struggle today. As for captaincy, it is a matter of discussion. We will sit after the NZ series,” a senior BCCI official said

Rohit Sharma is considered to be one of the best batters but his age is a major issue. He’s 35 and by 2024, he will be 37. He will be leading the ODI and test sides for two years minimum for which he needs proper rest. The 2024 World Cup is really significant to the Indian team so India may have split captaincy in the T20Is.

Rohit Sharma is likely to step down from the captaincy to focus on the 2023 World Cup. His primary focus will be on ODIs and Tests from 2023-2024. Hardik Pandya is a good candidate to take over the captaincy from him. If the team performs well under Hardik Pandya’s captaincy in New Zealand, BCCI will have enough faith in him. Post-2023 ODI World Cup, the BCCI and the selectors will be discussing captaincy options with Rohit Sharma.

Credits- Outlook India

After becoming the captain, the skipper has had a lot of fitness and injury issues. Hardik Pandya has a lot of potential to become the next skipper if groomed properly. In the ODI and test, KL Rahul is supposed to be the next leader.

“Rohit will be rotated and rested constantly for big series and ICC tournaments. But one cannot rotate a captain too many times. Since T20s will not be in focus, we have to phase out Rohit gradually when someone like Hardik is ready to take the charge full-time,” a senior BCCI official said

Rohit Sharma is one of the most experienced players but his age is a major concern. Hardik Pandya has proven his worth as a skipper and as an all-rounder. He gave Gujarat Titans their first Cup even when the team was not considered strong. Being an all-rounder he can think from both the batter’s and bowler’s point of view.

Read more: T20 World Cup semifinal IND vs ENG: What went wrong with India’s bowling and how can they make a comeback?

Apple and Amazon sued for conspiring to raise the price of the iPhone and iPad

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Apple and Amazon are being sued in the US for allegedly raising the cost of the consumer electronics device for which they were responsible by driving away resellers from the latter’s e-commerce platform.

Apple and Amazon sued over iPhone price hike conspiracy

For collaborating with one another to raise the cost of iPhones and iPads, the two tech giants are being sued in a class action antitrust case in the US. In order to accomplish this, both businesses removed almost all other Amazon online store sellers of recent Apple products, including the newest iPhones and iPads. Notably, a January 2019 agreement was the target of the proposed class action in the Seattle federal court.

In exchange for allowing only 7 out of its 600 resellers to continue using the e-retailer’s platform, the lawsuit alleges that Apple gave Amazon a 10% discount on all of its products. As a result, Amazon is now essentially the website’s biggest seller of brand-new iPhones and iPads.

According to the complaint, after the two businesses(Apple and Amazon) made this decision, the cost of some Apple products increased by up to 10% while the iPhone manufacturer concentrated on stabilizing retail store prices.

The complaint states that “exactly the type of activity that Congress established antitrust laws to ban is erecting entry barriers to keep rivals out and raising prices after their elimination.

The issue is resolved. Both businesses have not yet released a statement on this issue. However, just in the third quarter of this year, the combined product revenue of the two companies is anticipated to have exceeded 125 billion US Dollars. Therefore, it is evident that if the alleged collusion were true, both brands would have made billions of dollars.

ISL 2022-2023: Former Bengaluru FC striker Cleiton Silva haunts them as East Bengal win by 1-0

East Bengal defeated Bengaluru FC 1-0 in the Indian Super League on Friday at the Sree Kanteerava stadium. Brazilian forward Cleiton Silva scored the only goal in the match against his former employers to gift three points to the Red and Gold Brigade. With the second win in this season, East Bengal go up to 8th place ahead of Bengaluru FC with six points while the Blues go to 9th with four points.

ISL 2022-2023: Former BFC man Cleiton Silva haunts Bengaluru FC as East Bengal

Bengaluru FC 0-1 East Bengal

Cleiton Silva left his former fanbase in silence, scoring the only goal of the game as East Bengal FC handed Bengaluru FC their third successive 1-0 defeat of the season in the Indian Super League (ISL) at the Sree Kanteerava Stadium in Bengaluru. The Blues failed to score in their third consecutive game as the Torch Bearers secured their first clean sheet of the season.

No goals were scored in the opening 45 as the hosts finished the half without a single shot on target. In the first minute, Bruno Silva fired an effort from distance that flashed just wide of goal. Ten minutes later, Charis Kyriakou tried his luck from range, but his strike was collected comfortably by Gurpreet Singh Sandhu.

ISL 2022-2023: Former BFC man Cleiton Silva haunts Bengaluru FC as East Bengal

Two minutes past the hour-mark, Roy Krishna was put clean through on goal with a sublime pass from Hernandez. The Fijian entered the box but scuffed what would be Bengaluru FC’s only substantial chance.

In the 69th minute, the deadlock was finally broken. Running towards his own goal on the left as the last man, Wangjam came under pressure from Mahesh and miskicked his backpass towards the goalkeeper. Mahesh pounded on the loose ball and was one-on-one with the keeper when he squared it for Silva, who calmly tapped the ball in against his former club.

ISL 2022-2023: Former BFC man Cleiton Silva haunts Bengaluru FC as East Bengal

The season’s second win for East Bengal FC saw them leapfrog Bengaluru FC in the Hero ISL table and move into eighth place. The Blues are now ninth in the table, level on four points with Jamshedpur FC. For their next game, the Torch Bearers will return to the Salt Lake Stadium to face Odisha FC on November 18, Friday. The Blues will travel to the west coast to face Mumbai City FC next on November 17, Thursday.

realme has been awarded “The Performer of the Week” by Flipkart during this Big Billion Days sale

realme, the most trusted technology brand, has been recognized as ‘The Performer of the Week’ by Flipkart ) for the last 6 consecutive weeks, owing to excellent customer service provided by realme during this Big Billion Days sale on the platform. Additionally, for the past six weeks, realme has also maintained a 97% NPS (Net Promoter Score) and a more than 95% 24-hour installation rate for its smart TVs.

These milestones are a testimony to our commitment to serving and providing a seamless experience to our customers. In an effort to provide its users with smooth and seamless end-to-end customer support, realme also launched realme Care service system last month. In India, realme’s 70 million+ consumers can now easily reach customer support through 1000+ service centers nationwide as well as online and offline touchpoints including social media and WhatsApp.

Additionally, realme has unveiled realme Care+, which is priced affordably starting at INR 489. With the Privileged plan, customers can choose from various packages that include an extended 1-year warranty, screen protection for a year, and accidental and liquid protection for a year.

Commenting on the achievement Mr. Madhav Sheth, CEO, realme India, VP, realme, and President, realme International Business Group said, “I am ecstatic to see realme accomplishing multiple milestones on a strong growth trajectory. Nothing makes us happier than seeing satisfied, happy consumers. We are certain that this success story will continue as long as we remain true to the spirit of ‘Dare to Leap’ and focus our efforts on empowering today’s youthful consumers with innovative, market-defining products and seamless customer experience. We would also like to attribute our success to users for showering unwavering love, support, and faith in us, which motivated us to deliver
nothing but the best for them.”

realme’s aim has always been to provide products & services that can satisfy the diverse needs of our large customer base and will continue to enhance and build further solutions to enhance customer experience.