OpenAI set to launch its search engine a day ahead of Google’s main event

As a competitor to Google search and AI-powered search startup Perplexity, OpenAI, the company behind ChatGPT, is supposedly about to unveil its own search offering.

OpenAI may launch its new search as early as Monday, May 13, according to Bloomberg. This is one day before Google’s I/O conference begins. There will be multiple AI-related product announcements from Google.

OpenAI set to launch its search engine a day ahead of Google’s main event

A ChatGPT search engine would resemble the SGE (Search Generative Experience) experiment, an ongoing Google project that starts with chatbot responses and ends with the standard list of links. Although it is slowly making its way into some search queries used by non-testers, SGE is still in the testing phase.

OpenAI set to launch its search engine a day ahead of Google's main event

OpenAI only states that it will “demo some ChatGPT and GPT-4 updates.” That’s still a very blah commitment, too blah to justify an email to “alert the press,” a social media post, and an invitation to live stream for the entire world. OpenAI is rumored to demonstrate a voice-activated virtual assistant.

“We’ve been hard at work on some new stuff we think people will love!” is Altman’s tease for the Monday announcement. Sounds a little bit like starry-eyed Apple advertisement with fewer superlatives, “feels like magic to me.” Therefore, the model that OpenAI’s NSFW model ends up being named is probably not G-spotPT.

OpenAI set to launch its search engine a day ahead of Google's main event

The firm Perplexity’s solution, an AI-native search interface with citations, photos, and text, appears to be quite similar to OpenAI’s search tool. Aravind Srinivas from OpenAI, Denis Yarats from Meta, and Johnny Ho from Quora established Perplexity, which is currently valued at approximately $1 billion.

Windows The AI-powered search engine from Bing, which is now known as Copilot, hasn’t truly challenged Google’s hegemony in the market. Others have still made attempts to unseat Google, though. Bewilderment AI, a search engine with a $1 billion value that was established by former Google engineers, employs a collection of LLMs. Thus, the search engine would face competition from both established players and up-and-coming entrepreneurs.

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