NODWIN Gaming’s Singapore subsidiary acquires 51% stake in live-media Company Branded
NODWIN Gaming‘s Singapore subsidiary, the esports and gaming division of Nazara Technologies Limited, has acquired a 51% stake in Branded, a Singapore-based full-service live media company. With this acquisition, NODWIN Gaming will obtain all of Branded’s existing event IPs and a capable international team led by industry veteran Jasper Donat.
Branded team will focus on increasing international sponsorship revenue for all of NODWIN’s IPs in India and globally. The acquisition will also expand NODWIN’s ecosystem, with IPs like ‘Gaming Matters’, ‘Sport Matters’, and ‘It’s A Girl Thing’ adding a new dimension to their existing offerings.
“We are excited to bring Branded into our fold at NODWIN Gaming adding its multiple facets to expand and grow our ecosystem. We share very similar synergies be it our common love for gaming, sports, music, esports or entertainment, so this was a near-perfect match. IPs like ‘Gaming Matters’, ‘Sportd Matters’ and ‘It’s A Girl thing’ will add a new dimension to what we already offer. We will also look at the talented branded team taking our existing IPs such as Playground, The Premiership, NH7 and others international,” said Akshat Rathee, Co-founder and Managing Director, NODWIN Gaming.
“Over the past few years, Branded has transformed from a live event IP creator and producer to a live media company and we are really excited to become a part of the Nodwin Gaming family with their vision and commitment to the business of growing media and entertainment and the communities around them.
