Imagine a stadium-sized mix of amateur boxing, live concerts, and a creator awards show, all streamed to millions at once. That’s La Velada del Año, and starting in 2027 it will live exclusively on Netflix.
La Velada del Año: The Deal
| Detail | Info |
|---|---|
| Event | La Velada del Año (The Night of the Year) |
| Creator | Ibai Llanos, who launched it in 2021 |
| Platform | Netflix, exclusive global live streaming |
| Contract length | Three years, 2027 to 2029 |
| First edition on Netflix | La Velada del Año VII (2027) |
| Dates, city, fight card | To be announced |
What Is La Velada?
It started in 2021 as a fun exhibition in a Barcelona concert venue. Today it’s a huge cultural event. Top Spanish-language streamers, vloggers, and content creators train for months and then face off in regulated amateur boxing bouts. Between fights, the ring becomes a concert stage with headline musical acts.
La Velada del Año x Netflix. Historia.2027 2028 2029 https://t.co/bQa6D5QsOz
— Ibai (@IbaiLlanos) October 19, 2026
Growth by the Numbers
| Milestone | Detail |
|---|---|
| 2021 | Average live audience of about 1 million |
| 2025 (5th edition) | Peak of 9.3 million concurrent viewers |
| 2026 | Average live audiences above 6 million |
| Venues | Atlético Madrid’s Metropolitano, Real Madrid’s Santiago Bernabéu, Seville’s La Cartuja |
It was previously broadcast through Ibai’s Twitch channel, with expansions to YouTube and TikTok. Netflix will now be the exclusive home.
How It Compares to English-Language Events?
The report likens it to creator boxing in the US and UK, such as the KSI and Paul brothers’ fights and Misfits Boxing. But La Velada leans more toward a variety show than a feud-driven pay-per-view. Its closest spiritual cousin is the UK’s Sidemen Charity Match, a joyful pop-culture festival rather than cut-throat competition.
What Ibai Says?
Ibai Llanos said the first event was held with no idea how far it could go, and that Netflix lets them make it bigger without losing the community that makes it special.
Why It Matters?
This is another sign of Netflix’s push into live events. Landing a creator-born phenomenon with millions of viewers gives it a large Spanish-speaking audience. For background on the founder, see Ibai Llanos on Wikipedia.
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FAQs
Q1. When does La Velada del Año start streaming on Netflix?
The three-year deal begins with the 2027 edition, La Velada del Año VII.
Q2. Will it be available worldwide?
Yes, Netflix has exclusive global live streaming rights.
